Introducing the new InMobi Product Team – Consumers!

Posted on March 09, 2010
By James Lamberti

We spend so much time in the mobile industry talking technology and data. Think about how many mobile advertising conversations you have and how often words like click rate, CPC, eCPM, optimization, ad serving, call to action, and targeting are used? Frankly, it's hard to imagine one of these words does not come up in every conversation! Now think about how often you hear the word consumer or customer? If we don't talk about consumers, we're not thinking about consumers. We can tell ourselves anything we want, but the reality is that behind the numbers and tech speak are actual people and they are too often left outside the conversation. Let's change that. Let's invite them in. Why not? These are the people whose actions define what we build technically and what the numbers look like every day. Sure, we know that people in France are different than those in Indonesia, but what about the difference between Cote D'Azur and Paris? London and Birmingham? Mumbai and Bangalore? What about the businessman in Paris on the Blackberry versus the young woman in Bourgogne on the iPhone? When we talk about targeting, we are talking about a person and it's the concept that drives a key InMobi focus for 2010. Consumers. People. Who are they. What interests them. With this in mind, we launched our recent features for advertisers. I won't bore you with details in this blog (you can explore them at http://inmobi.com/advertiser), but I will tell you that change is coming from InMobi. More focus on the consumer. More research on the consumer. Building products to serve the consumer. Check back here and join the conversation. This blog and our recent product release are the beginning of an amazing 2010 that starts with (you guessed it) the consumer. Cordially, James Lamberti VP Global Marketing, InMobi