InMobi Update from London

Posted on September 26, 2010
By Rob Jonas

For those who missed seeing us in person, the press coverage, tweets or other communications, we've had a busy few days in London last week. Starting at 8am on Monday morning, the Global View of Mobile Advertising roadshow rolled into town with our research team clutching the latest findings from our consumer research survey in the UK, France, Italy and Spain. London's Sketch hosted a selection of analysts and journalists for discussion and debate on our network and consumer research. Companies in attendance included: The Financial Times, CCS Insight, Enders Analysis, Thomson Reuters, Mobile Entertainment, Mobile Marketing and more. With only a quick 30 minute break to switch from breakfast to lunch, we repeated the event all over again for a selection of agencies and other partners, including: Somo Agency, OMD, Starcom, Lucidity Mobile, Blismobile, ComScore and more. The feedback from both sessions was clear - InMobi have raised-the-bar for ad network research in providing: a deeper level of regional insight and analysis; a rare and unique consumer perspective; and an academic rigour to our analysis that has been lacking in similar studies. With the research out of the way and articles starting to appear online, the team switched venues to the 24 Club London, where we co-hosted the Mobile Entertainment Meet-Up. This occasional gathering of London's mobile community saw it's largest turnout ever, with more than 170 people in attendance. InMobi was well represented with the entire team present and the inaugural use of our freshly created sizzle reel. For those who missed the coverage online, take a look at Mobile Entertainment's article and photos. On Tuesday morning, the whole team was back on duty at ad:tech London, where InMobi rolled out it's first trade show stand in Europe. After the conference opened at 10am, we were quickly inundated by a continual stream of advertisers, publishers and agencies, many of whom had heard great things about our business and wanted to learn more (or were lured in by our selection of branded sweets). After Monday's high profile events, InMobi was clearly front-of-mind with many companies and our impact was magnified as a result. After almost 72 hours of presenting, discussing, socialising and meeting customers, the whole team were exhausted, but happy that awareness of InMobi in Europe is at an all-time-high and only getting better. Rob Jonas InMobi, VP and Head of Europe and Middle East

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The InMobi team,Ad Tech London booth.