InMobi's Noam Yasour is featued on the WIP blog today. He talks about Froggy Jump from Invictus Games and provides some interesting insight on how to monetize with advertising. Here is an interesting sample:
TR : What do you think they do right? NY : Most importantly, they got the game right. The game is fun and addictive with many small features to explore. Second, the game is constantly updated with more content and virtual items, which are driving for more downloads and more in-app purchases of virtual goods. For example, for the World Cup, Invictus Games added a football theme that included all the teams uniforms that the frog could wear. Last, the monetization model is well baked into the game. The advertisement is placed in a position where its visible to the player but doesn't interfere with the game experience. In-app purchases are designed in a way that enriches the game and makes it even more fun, but doesn't take away from the basic game experience.