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InMobi Analytics Success Stories: Memorial Day Advertisers See 74% Drop in Cost Per Conversion

Posted on June 16, 2011
By James Lamberti

Today we releasedn excellent case study on the power of mobile advertisingnalytics. We tracked 10 new campaigns, that launched around Memorial Day in the retail, gaming, and entertainment verticals. The campaigns represented over $500,000 in total spend and all had one thing in common, they leveraged our InMobinalytics product. Unlike other tools in the market, InMobinalytics offersutomated real-time conversion optimization technology inddition to detailed reportingnd insights forgency and brand users.

As you can see in the graphic above, advertisers enjoyed 74% drop in cost per conversion onverage during the Testnd Learn phase, because our system is designed to deliver the right inventory to the right user based on data-driven feedback. Phase 2 is even more impressive. Here we deployed the real-time feedback loop unique to InMobinalyticsnd scaled the campaigns while lowering conversion costs. InMobinalytics, which is widely used in the US market today, has improved the mobiled experience of over 60 million US consumers through over 10 billion impressions so far in 2011. By the end of the year, we expect this number to climb to 100 millionmericans monthly. Thomas Schulz, International CEO, Somo, one of the world™s leading mobiledvertisinggencies comments: InMobinalytics is delivering the brand performance marketers dream of; simultaneously improving conversion costs while increasing scale. We love using its it helps our clientschieve their goals. It'slso easily integrated within our tracking tool,pptimiser, enabling InMobi's outstanding performance to be measuredgainst other mobile traffic sources. In summary - InMobinalytics works. We recommend you use it. James Lamberti InMobi, VP, Global Researchnd Marketing