InMobi acquires Sprout to deliver scalable Rich Media Advertising

Posted on August 02, 2011
By Naveen Tewari

There is always an event for an industry and a company that people look back on and say, "That was it. That was the pivotal moment." With that thought in mind, I am proud to announce our first acquisition. San Francisco based Sprout, whose creative platform makes the "build once, run everywhere" dream for HTML5 mobile rich media advertising a reality, is now a part of the InMobi family. We believe this is a huge step forward for mobile advertising and will help bring us to the next level as an industry. Sprout's technology solves a major problem for the mobile ad industry by helping make the creation and distribution of mobile rich media much easier. To put it mildly, the creative production process in mobile advertising today is a huge pain. Those of us really close to the problem know that it is inhibiting adoption of mobile advertising. InMobi's global scale and operations combined with a best of breed Sprout HTML5 creative production platform provides agencies, brands, and publishers with a much-needed solution to this problem. InMobi and Sprout will together help create the world's strongest capability in Mobile Rich Media Advertising. To best solve this problem and grow the industry, Sprout will remain an independent company working with all agencies, brands, ad networks and publisher sites globally. We need to make cutting-edge HTML5 ads that work on every device, everywhere, all the time. Consumers expect amazing experiences on smart devices, especially from the creative minds now waking up to the enormous amount of amazing possibilities in mobile advertising. The key is to make it simple, easy, fast, cheap, and highly scalable. That's our goal with this acquisition and we are truly excited about it. We know your support of InMobi over the past few years helped make this next step for us a reality. Join us in welcoming Sprout to our growing team. We know you will appreciate their amazing team and technology as much as we do. If you're interested in exploring more about our Sprout offering please contact us. You can also view samples of Sprout's work by visiting our website. Sincerely, Naveen Tewari Founder and CEO of InMobi www.inmobi.com