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Red Hot + Rio Raises Awareness and Drives Music Pre-Orders With InMobi’s Mobile Ad Network

Posted on August 10, 2011
By Gregory Kennedy

The Challenge

Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60's Brazilian Tropic¡lia movement. The Red Hot organization engaged InMobi to help promote the launch of this long awaited album.

The Approach

A rich media banner experience that incorporated sounds and video was run across Android inventory globally. The creative featured well known artists from the album and used Sprout's innovative HTML 5 mobile rich media platform to help drive significant brand engagement. The campaign peaked with a CTR of 1.07% in the UK.

The Results

Paul Heck, Director of the Red Hot Organizations says, Mobile advertising on InMobi's network was a huge success for Red Hot + Rio 2. The creative potential of the mobile advertising format is very impressive, when combined with Sprout's technology. Reaching scale in markets such as Brazil and Spain in that past, has been challenge with traditional media. Download The Case Study PDF > Email this Case Study PDF