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InMobi in South Africa - Part 2 - MEA2011

Posted on September 13, 2011
By Terence Eden

Thanks to Entertainment Africa for their recent conference - which InMobi sponsored. We're seeing increasing levels of traffic coming out Africa. Contrary to popular opinion, smartphones do really well there - as long as they are well priced and marketed correctly. One of the most popular devices is the Huawei Ideos. It's a great little Android 2.2 phone. It's durable, has interchangeable covers and - most importantly - retails for under $100.

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The BlackBerry is also a phenomenally popular device. In Nigeria, it's so popular that it has spawned a series of films: BlackBerry Babes! InMobi were there to hand out a prize for the best mobile demo that we saw. I was incredibly pleased to hand over the prize to the team from Afroes for their innovative new game to tackle gender-based violence "moraba". It's great to see people using their phones to improve society. Congratulations to Anne Shongwe and all involved. If you want to catch up with the rest of the conference, check out TechLoy and MysTechBlog.