Attention shoppers! Expect incredible deals this Thanksgiving weekend, as retailers compete for the attention of mobile savvy consumers who are using their phones to shop and check prices both in stores and online. On Black Friday and Cyber Monday, nearly 60 million mobile users are planning to shop on their phones, and over 21 million (36%) intend to make purchases directly from their mobile handset. InMobi released a Holiday Mobile Shopping Study this week to help retailers prepare for the big shopping weekend. Key highlights from InMobi's study include:
Check out the press release at www.inmobi.com/press.
InMobi conducted an on device survey among 907 US mobile users, questioning planned behavior over the upcoming holiday season. The survey was conduced Oct 28th to Nov 4th 2011; the data is representative of all major platforms in the US market, including Android and iOS. Forecasted numbers are based on percentage of respondents against the current total number of US mobile users, 123 million users, comScore, November 2011.