London's silicon roundabout was awash with hopeful, if sightly nervous, app developers last Wednesday evening as we saw the finale of AppCircus London 2012! The concept behind the AppCircus roadshow is to provide a platform to some of the most creative and innovative apps in the market, app creators get exposure to fellow developers and key industry specialists as well as the opportunity to receive a nomination to present at the Mobile Premier Awards during the Mobile World Congress in Barcelona. <caption id="attachment_223" align="aligncenter" width="512" caption="Expert panel flexing their mobile muscle.">
</caption> Past winners of AppCircus London have included SwiftKey, Echo Echo and The Next Web Review. What more of an incentive could you ask for to submit an application!? This year AppCircus London promoted their interest in attracting both female app developers and female targeted apps the 10 selected pitches definitely reflected this move to attract developers with more of a focus on social, children's play and arts/heritage themes.
You can find out more and view the pitches on the AppCircus website. The lucky 10 had just 3 minutes to pitch their apps to an audience of around 100 "technologistas", developers, app enthusiasts, and the grand jury. The jury included Simon Cross - Engineer at Facebook London, Paul Sawers - App & Media Editor at The Next Web, Daniel Appelquist - Head of Product Management for BlueVia, and our very own supremely talented Limvirak Chea, Director of Business Development! <caption id="attachment_221" align="aligncenter" width="512" caption="InMobi's Limvirak Chea fully focussed on the A Midsummer Night's Dream pitch!">
</caption> Being a relative newbie to the world of app development I was struck by the level of enthusiasm, individuality and personality that came across in each of the presentations - especially Midsummer Night's Dream, Curzon Cinemas and Novellas. The level of corporate professionalism was incredibly high - with a special mention to British First Aid and Boots Opticians for their great pitches! After a nail biting half hour of burger munching, beer slurping and networking, the all-singing, all-dancing WINNER of AppCircus 2012 was announced...
The winner most definitely doesn't get it all at AppCircus with The British Red Cross and Boots Opticians apps both receiving the coveted "Honourable Mention"! A big thank you to all those developers who had the nerves of steel to present such inspiring pitches, we'll all be eagerly watching your rise to the higher echelons of app fame over the next year!