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DMEXCO 2012

Posted on September 18, 2012
By Claire Owen

As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions. To kickstart the DMEXCO experience guests were invited to join the InMobi team for a Pre-Dmexco Meet Up at the Shepheard in Cologne city centre. Jointly hosted by Mobile Entertainment, the event attracted 150 guests for an evening of "GinMobis" and networking in readiness for the conference the following day. The perfect DMEXCO curtain raiser!

DMEXCO Pre-Meet at the Shepheard

InMobi arrived at the expo in style this year with an eye-catching new stand complete with popcorn dispenser, plasma screen interactives and the ever-popular InMobi phone case giveaway with inbuilt bottle opener! A hive of activity throughout the two day event, our InMobi stand representatives definitely flexed their mobile muscle!

InMobi Stand

As well as our exciting new stand, InMobi also took centre stage in terms of thought leadership. Our very own Rob Jonas VP,MD EMEA & Global Business Operations took to the stage in front of 400+ delegates to represent InMobi on a panel looking at "What's Holding Back Mobile Ad Spend?". Joined by Marianne Stroehmann, Managing Director Interactive Media at Deutsche Telekom Group and Dan Calladine, Global Head of Media Futures at Carat, panelists explored how corporate mobile advertising is going to develop over the next 2-5 years. Focussing on advertisers' cautiousness to commit to mobile spend despite the much-publicised always-on mentality of users, the discussion gave a real snapshot of hot topics for mobile marketers today. To read more about the speakers and the discussion click here:

Rob Jonas on the Panel in the Congress Hall

John Stoneman Sales Director, EMEA also led the way in discussing the role of "The Connected Consumer:How to meet the demands of future consumers". This highly- relevant Work Lab attracted an exclusive gathering of some of Germany's key brands, agencies & advertisers. To read more about the session click here On behalf of the InMobi team I'd like to pass on a big thank you to all of you who attended our Meet Up, Speaker Sessions and dropped by our stand, you really made our DMEXCO experience extra special this year! We look forward to seeing you at DMEXCO 2013!



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