The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. Their fledgling two day event held at the Business Design Centre in Islington, London combined 500 square metres of exhibition space with an action-packed programme of key note speakers, panels and seminars. The conference focussed on both mobile marketing by vertical covering Retail, Finance, Publishing, Travel, Automotive and Sport & Leisure alongside eight core mobile marketing disciplines including Apps,Mobile Advertising, Gamification, CRM, Location-based Services and Social. Definitely something for everyone! As privileged gold sponsors of the event, InMobi had a substantial presence over both days. John Stoneman, GM UK & Ireland, presented research findings around the "Connected Consumer" focussing on how media is being consumed and purchased as well as the implications this has for brands. Following his presentation John took to the stage for a heated panel session with Jonathan Milne of Celtra and James Hilton of M & C Saatchi Mobile, there's evidently nothing wrong with a bit of healthy competition! Whilst the dust was settling in the Mobile Advertising theatre InMobi's Ben Williams,Trading Director EMEA, stepped up to the lectern to take a deep dive in to all things rich media related. Starting with an introduction to the InMobi Studio powered by Sprout Ben then guided the audience through some of the innovative rich media campaigns created for house hold names including Sega, John Lewis and Surf. To see more examples view the InMobi Adgallery click here. All in all a fantastic effort on the speakership front from Team InMobi! As well as taking the lead in the conference space InMobians were also out in force manning our show-stopping stand - thank you to those of you who dropped by to say hello! If you enjoyed meeting the team at Mobile Marketing Live keep an eye on our dedicated events site here. You'll discover what's hot in the world of mobile as well as ensuring you're the first to hear about all upcoming conferences, seminars, networking events and more!