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InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards by Marketing Magazine

Posted on March 27, 2013
By Shrikant Latkar, VP of MarketingVP of Marketing

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Four campaigns made by InMobi stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever Dove Hairfall with Mindshare, Singtel MioTV with MEC, Samsung Galaxy Camera Reborn with Starcom, and Starhub TV Anywhere with Mindshare. InMobi won awards in Best Mobile Ad Solution, Best In-App Advertising, Best Direct Response, Original Mobile Content and Use of Mobile Channels: in the In-App Advertising category we were in both the silver and bronze spots - a testament to the great creative work of our Singapore team. Phalgun Raju, Vice President & General Manager of the India, Southeast Asia, Hong Kong and Taiwan region indicated, These multiple awards in multiple categories is a huge win for our Singapore team and testament to our creative services team and capabilities using the InMobi Sprout technology. Our ability to deliver award-winning, high quality rich media through Sprout is a huge differentiator for us. Impressively our wins were more on the app side rather than ad side, meaning that we won across a number of categories in which an app would usually take the gold. We also took home the most awards for any single non-agency vendor! Overall a great achievement for InMobi as a whole and the Creative Services team in particular. Well done folks.



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