are looking for the best ways to include mobile in their media mix this holiday
season, but smart marketers know that simply repurposing existing desktop
banners will not tap into the true power of mobile to drive holiday sales.
follow are six breakthrough creative ideas to that will amplify user engagement
with your mobile ad and maximize ROI on your mobile campaign.
Virtual Mobile Catalog with Shoppable Video
For the brand interested in showcasing the latest styles in a
highly personalized and interactive way:
an immersive visual experience with highly personalized content to maximize
audience relevance and engagement with the Virtual Mobile Catalogue.
can swipe through and view product imagery, descriptions and pricing customized
to the their profile and location. For
an even more immersive experience, brands can include “Shoppable Video” units, which
leverage interactive overlays to promote engagement with specific
products. Users can click through to a
mobile site or app to buy on-the-spot thereby driving immediate sales.
For the brand interested in driving store traffic to their
location (and away from their competitors):
geo-location to target customers in close proximity to a your retail location
or that of your competitors and engage them with a holiday offer and directions
to the closest store.
For the brand seeking to promote a big online or retail sales event:
a sense of urgency by counting down to a big sales event, such as Black Friday
or Cyber Monday. Users can see how much
time is left before the big event and can add it to their device’s calendar as
For the brand looking to increase sales during particular sales
periods or with specific audience segments:
the fun and engagement of gamification with couponing by allowing users to
swipe to reveal a surprise discount coupon that can be downloaded to their
mobile gallery and redeemed at retail or online.
& Email Integration
For the brand looking to deepen engagement or enhance their CRM
with email or social marketing programs to drive repeat engagement over
time. For example, users could sign up
for 12 days of holiday deals by entering their email address into the rich
media ad. Once their email is captured
they would receive the deal of the day for 12 days. Or users could join a holiday promotion by
posting their favorite holiday pics to the brand’s instagram page right through
the mobile ad.
For the brand with large and diverse product portfolios:
one click purchases right from the mobile ad, through a real-time commerce
platforms, such as InMobi For Commerce (IFC).
The selected product is dynamically displayed in the ad based on the
users profile. Once the user taps on the
ad they are sent to that specific product in the store’s app or mobile website.
IFC retargets the user by serving ads of the same or similar products when they
are identified on the network.
invite you to contact InMobi’s Award-winning Creative Services Team to develop best-in-class
mobile rich media experiences that are scalable across device platforms and
browsers. Our in-house team partners
with your agency to bring concepts to life through mobile media this holiday
Contact James Riess at firstname.lastname@example.org
Download The Guide To Maximising Your Holiday Sales