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InMobi Lecture Series: User Acquisition Made Easy!

Posted on December 24, 2014
By Team InMobi

To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming.

Tune into Mike Cohen's talk, as part of our ongoing lecture series with YetiZen, focussing on what kind of user acquisition (UA) strategy an indie developer should adopt. UA tactics should ideally include a comprehensive marketing strategy encompassing tactics like social media, daily deal apps, 3rd party app stores, paid user acquisition, app store optimization and guerrilla marketing. Mike discusses all these but delves deep into (possibly the most ignored one) paid user acquisition.