Connecting the Dots at Casual Connect

Posted on August 13, 2015
By Stacey Lee

Casual Connect San Francisco took place this week and InMobi had the pleasure of meeting with hundreds of social gaming companies over a few days of meetings, sessions and parties. Day one kicked off with a bang by having a energetic booth staff doing on-camera interviews and providing an afternoon Appy’Hour in our Miip-themed booth! Miip is InMobi’s newest invention--a discovery platform that places the consumer at the center of advertising.

InMobi co-hosted the official Casual Connect party with SoftLayer at Ruby Skye on Tuesday evening. We had three thrilling performances via Trapeze World performers that did all kinds of cool acrobatic bendy and twisty things in the air. The upstairs of the venue was our VIP area for InMobi guests as well as SoftLayer VIPs. Fun was had by all and we danced the night away to the musical beats of DJ Shortkut.

Our conference session on Wednesday was titled "Fireside Chat with InMobi, MobilityWare, Hothead Games & Storm8: User Acquisition and Retention at Scale." Our SVP of Global Business Development, Bob Bahramipour interviewed panelists on user acquisition and retention at scale.

Casual Connect was well structured and let attendees make the most of their time there. The venue provided plenty of opportunities and places for informal conversations and meetings with attendees. At the Indie Prize awards, attendees saw the best indie development has to offer. The location of the event was right in the middle of downtown San Francisco, just a few blocks from the bay bridge and Ferry building right on the water.

Casual Connect was what we had hoped it would be-- a great opportunity to talk to social gaming companies and discuss how InMobi can better help them engage and monetize their users. We discussed the creation of beautiful Ad experiences for apps, along with Rewarded Video Ads, Native and Appographic Targeting which helps to acquire users based on their app interest. Over 300 speakers shared their insights and knowledge at Casual Connect this year and more than 3,000 people attended lectures, made business deals, and learned how to improve their own standing in the games industry.

It was amazing, hope to see you there next year!

Here is a link to the real-time video we shot Tuesday at the conference:

https://vimeo.com/136152303