• Announcements

The Buy button just got simpler

Jeff Coon
Vice President, Global Alliances, InMobi
5 min read
Posted on September 14, 2015

News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the InMobi network.

Relay - which Stripe announced at an event in San Francisco earlier today – lets retailers sell directly at the moment of discovery in the apps where consumers spend their time. Relay also connects directly with retailers’ existing inventory and order-management back-ends, making it easy for retailers to manage stock across multiple sales channels.

Stripe already handles payment information for our Discovery commerce platform, Miip. Our partnership enables retailers to quickly and seamlessly setup discovery commerce across multiple apps on mobile, enabling seamless transactions at moments of buy-spiration. The opportunity is enormous, with Criteo’se-Commerce Industry Outlook 2015 estimating that 40% of all e-commerce transactions, worth nearly $1.5 trillion, will be on mobile in 2015.

"Mobile devices have dramatically altered consumer behaviors and have had a correspondingly big impact on businesses’ advertising strategies. For consumers, the point of discovery is shifting more than ever towards the apps and social media feeds on their phones. InMobi is an industry leader when it comes to advertising on mobile, so we’re thrilled to partner with them to help advertisers take advantage of Relay to sell directly within thousands of apps on more than a billion devices,” said Cristina Cordova, Head of Business Development, Stripe.

Stripe has succeeded in making payment integration easy for tens of thousands of developers. With Relay, Stripe will bring this same simplicity, speed, and reliability to the process of listing and selling products across many channels — eliminating complex and costly integrations for retailers and improving the mobile purchase experience for consumers.

We are thrilled to be at the forefront of this emerging trend and look forward to working with Stripe to power Discovery commerce for retailers across thousands of mobile applications.

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