This website stores cookies on your device to improve your website experience and provide more personalized services to you on this website and through other media. To find out more about the cookies we use, see our Cookie Policy.If you click "Accept", we will use your information to serve you better with improved and customized services and for marketing purposes. If you click "Decline", we will not track your personal information on the website except to the extent required to honor your preference so that we do not have to cause inconvenience by asking you to make this choice again unless you clear the cookies.Learn more

The Future of Brand Marketing = In-App Mobile Video

Posted on October 23, 2015
By Anne Frisbie

In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spent. In terms of view specifically, nearly half of mobile video viewers can only (or mostly only) be reached in-app, according to the IAB. And, the most recent cross media marketing mix study from MMA with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television.

Learn all about in-app mobile video in terms of how it differs from desktop video experiences, how vertical video represents a huge advance towards mobile-first video, where MRC in-app guidelines for viewability are today, and what is possible through interactive rich video capabilities.