With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such as Nextwave Multimedia, however, have tackled this with a well thought out monetization strategy. With a clear objective to improve the game's monetization without compromising on the user experience, Nextwave Multimedia decided to partner with InMobi.
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InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.
About Nextwave Multimedia
With blockbuster app store games such as World Cricket Championship 2 (WCC2) and Beach cricket under its belt, Nextwave Multimedia is one of the largest app developers in India. Winner of the Nasscom Gaming Forum Awards’ “People’s Choice Game of the Year” in 2015 for WCC2, Nextwave Multimedia develops games, digital content and digital creation tools.