Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversi...
Consumers are increasingly using their mobile
phones to work and play, and brands and retailers are responding to this
behavior with mobile advertisements.
According to eMarketer, in 2016,
mobile advertisers spent $46 billion on ads....
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies.
According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...
The Video Ad Serving Template (VAST), like any other ad tech standard, was introduced to let video players and ad servers converse in a common language. Although VAST has evolved over the years to support the industry needs, it still lac...
According to a
recent North American Insights report by InMobi, mobile device usage has
exploded over the past few years. Consumers are using their smartphones,
tablets, smart watches and other on-the-go devices for everything from shoppi...
Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a...
Time and again Hair Force One - Craig Federighi, Apple’s Senior VP of Software Engineering has made it to headlines. During WWDC 2016, Federighi created a musical controversy by rejecting a Facebook friend request fr...
time is just around the corner, which means that brands and retailers need to
start ramping up their advertising to parents. It is a period when a typical
family will spend hundreds of dollars on goods and companies are giv...
Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...
Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017.
Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video.