InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the Zee Melt Conference, India’s biggest festival for disruptive marketing and communications.
It’s no secret that India is fast becoming a mobile-first country. With a sizable chunk of the populace using mobile as their first point of internet access, marketers across the country are placing big bets on the channel.
And one of the most highly anticipated mobile events in India is the Mobile Marketing Association (MMA) Forum. Held at the Leela Ambience, Gurugram, in late October 2017, the MMA Forum saw some of the best mobile marketing minds in India come together. As a gold partner of the event, InMobi made its presence felt in multiple ways.
The day began with InMobi’s Vasuta Agarwal, VP & GM - India conducting a bespoke mobile workshop for one of the leading beverage brands in India. She interacted with a select group of 30 brand managers and kept the audience highly engaged while updating them about the latest trends in mobile, in India. Demonstrating examples of how to marketers can leverage the best that mobile has to offer, Vasuta took the audience through multiple sample campaign ideas that were tailored to their brand, an initiative that drew even more interest from the gathering.
While the workshop was in progress, the InMobi booth proved to be a strong draw for curious marketers who were eager to learn more about the cutting-edge video and targeting solutions that were being displayed. With a showcase of InMobi’s award winning campaigns, detailed whitepapers on mobile video and viewability, as well as interactive campaign experiences, the InMobi booth was a hive of constant activity and lively discussion.
Soon after the opening keynote at the Forum, Vasuta took the stage to discuss “Doing Mobile Video Right”. She shared insights on the key challenges that mobile marketers face, both in India and globally, and outlined a 4-point checklist to overcome them. Showcasing stunning, high immersive creatives that cater to a multitude of industries, Vasuta’s informative session helped shed light on how mobile video is all set to be a game-changer for Indian marketers, with the audience exuding positivity and interest as they learned more about how to do mobile video right!