27

February

What Does Transparency in Programmatic Advertising Really Me...

Would a stockbroker invest in a stock if only the ticker prices were accessible and none of the firm’s financial statements? Definitely not. What is stopping the broker is the lack of transparency. As a consumer, we need transparency ...

Posted on February 27, 2019
By Praveen Rajaretnam

13

February

Bid Shading Explained [VIDEO]

Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arise...

Posted on February 13, 2019
By Team InMobi

11

February

Mobile In-App Advertising and Trust: What You Need to Know [...

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparenc...

Posted on February 11, 2019
By Matt Kaplan