Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App...

Posted on March 28, 2019
By Matt Kaplan



How to Think About Mobile App Marketing Attribution

When it comes to measuring mobile app marketing attribution (i.e. marketing campaigns with ads within mobile apps), it’s tempting to just port over web attribution models from Google Analytics or solely focus on single actions like when...

Posted on March 26, 2019
By Team InMobi



In-App Ads.txt: What You Need to Know [VIDEO]

Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventor...

Posted on March 20, 2019
By Team InMobi



A Marketer’s Guide to Evaluating Bidder Performance of Mul...

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the bes...

Posted on March 05, 2019
By Praveen Rajaretnam