We are thrilled to announce that InMobi’s integration with ironSource's in-app bidding solution is now available for all publishers. Publishers can now access InMobi’s premium demand from the world’s top advertisers via this latest integration.
This partnership comes at a time when in-app bidding is gaining unprecedented traction in the industry, especially among mobile gaming publishers. In-app bidding has been proven to provide many benefits over traditional waterfalls, including maximizing publisher revenue and significantly improving operational efficiency.
App publishers monetizing with Unity LevelPlay via in-app bidding can now take their current monetization stack to a new level by accessing premium in-app advertising dollars from InMobi. InMobi will help gaming publishers maximize competition for their inventory and delivering high quality in-app demand that translates into increased eCPMs and maximized fill rates.
InMobi has built long-standing partnerships with mobile app publishers of all types and scale over the years. Here are three top reasons to enable InMobi on Unity LevelPlay via in-app bidding:
In 2020, app publishers that activated InMobi as a demand source witnessed greater monetization outcomes, driving up eCPMs by 3x and ad revenue by 5x.
InMobi supports a range of high-impact ad formats suitable for all types of apps, particularly mobile games, including interstitials, banners and rewarded video. Gaming publishers using InMobi can maximize earnings while monetizing their content without disrupting the user experience.
The amount of revenue that flows into apps, and the quality of the ad experience offered to users, depends on who’s bidding on the inventory. InMobi’s strong demand footprint across the in-app ecosystem brought in unique, premium demand from over 120+ DSPs and 20K+ advertisers without compromising on quality.
InMobi’s integration with Unity LevelPlay is supported on InMobi Android SDK 9.1.6+ and InMobi iOS SDK 9.1.5+. Click here to download the latest InMobi SDK for Android and iOS.
Our Customer Success Managers are here to help you with the setup, configuration, mapping of placements and more. If you need more information or assistance, email us at support@inmobi.com.
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