Welcome to your one-stop resource for all the tools and insights you need to succeed in the privacy-first world with Apple's AppTrackingTransparency (ATT) and SKAdNetwork (SKAN) 4.0 attribution framework.
Not sure where to start? Well, you’re in the right place. Over the last few months, we’ve put together a wealth of resources that should get you on the right track regardless of where you are on your privacy-first journey. So, whether you have only 4 minutes to spare or a little longer, there’s something here for everybody.
Let’s begin.
The mobile ecosystem has been shifting significantly, from changes to how Apple’s IDFA can be used for advertising tracking, to ATT framework and SKAN for insights into campaign performance. It’s a lot to keep track of and understand.
Plus, who wants hundreds of tabs open and bookmarks?
So here is the growing collection of deep dives into marketers' and app developers' biggest privacy-compliance, addressability, execution, and measurement challenges.
This Playbook gives you everything you need for a solid foundation on SKAN 4.0 so you can adapt and scale according to your needs.
Inside:
A breakdown on Apple’s privacy strategy from ATT to the upcoming SKAN 4.0
Key changes and improvements in SKAN 4.0 and why these enhancements matter
Tips and next steps to take to ensure success with SKAN 4.0
In this whitepaper, you’ll get an introduction to the InMobi approach to SKAN 4.0 and how we plan to help our partners succeed.
Looking for advertiser-specific guidance on SKAN? We’ve got you covered.
Get ahead and learn what’s new with:
Hierarchical Conversion Values
Multiple Conversion Windows
Hierarchical Source Identifiers
Web-to-App Attribution
And more!
This is a great place to learn about the benefits SKAN 4.0 will bring to publishers today.
Learn more about the post-ATT world in this all-new breakthrough report from Appsumer. Learn how Meta, TikTok, Snap, and Apple Search Ads have fared against ATT, and more.
We all know that changes coming to SKAN can be overwhelming, so we’ve streamlined all the key information about Apple's SKAN 4.0 release in an infographic you can read during your morning coffee or between meetings. It’s that simple.
Apple’s 2020 ATT announcement helped advance the advertising world toward a privacy-first future, and every iOS update since has come with anticipation of more privacy changes. However, we can all take a sigh of relief about iOS 16. This new update focused primarily on improving the consumer experience and reaffirmed that the lockscreen is the next great frontier for mobile.
Are you a student at heart? InMobi U is the perfect place to get a best-in-class breakdown on identity and test your knowledge.
Here are two courses to help you get started:
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