14

November

2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetizat...

Posted on November 14, 2019
By Team InMobi

13

November

Mobile’s Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover...

Posted on November 13, 2019
By Matt Kaplan

12

November

Building a Frictionless Consumer Experience Using Mobile

As we’ve previously noted, most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices, brands are not. This can especially be pronounced during large-scale ev...

Posted on November 12, 2019
By Rajesh Pantina

12

November

App Onboarding Checks at InMobi

Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. As fraud continues to evolve, the need for a definitive strategy regarding advertising enviro...

Posted on November 12, 2019
By Sreeshna Sreekishan

11

November

What You Need for In-App Mid-Funnel Prospecting Campaigns

This post is written by Ruby Ban, Lead Account Manager on InMobi's Demand team. Think about the classic marketing funnel. In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. If yo...

Posted on November 11, 2019
By Team InMobi

08

November

Understanding the Connected Indian Consumer’s Shopping Jou...

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buyi...

Posted on November 08, 2019
By Rajesh Pantina

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mob...

Posted on November 08, 2019
By Rajesh Pantina

23

October

The Festive Season Guide For In-App Marketers | 2019

Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with st...

Posted on October 23, 2019
By Sreeshna Sreekishan

21

October

Stream and Chill: How Mobile Users Are Really Watching Strea...

Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Your Captain Obvious insight for the day: People love to stream video. There’s a reason big streaming video properties like Netflix, Hulu, Amazon Pri...

Posted on October 21, 2019
By Team InMobi

18

October

[QUIZ] Will You Have a Spooktacular Mobile Halloween?

All hallow’s eve soon approaches. Do you have everything ready?You may know a few facts about Halloween, but how well do you really know this holiday? To test your knowledge, we scrounged the underworld (a.k.a. the internet) for all thing...

Posted on October 18, 2019
By Matt Kaplan

16

October

Launching SDK 900 for iOS 13 and Android 10

We are excited to announce the release of InMobi SDK 900 for iOS and Android — a small but significant step to fuel developers looking for a lean and robust package that performs. By introducing a modular architecture for both iOS and A...

Posted on October 16, 2019
By Team InMobi

16

October

Don't be scared by programmatic: How to fight your in-app ad...

Is mobile advertising horrifying? It doesn’t have to be ghoulish! In-app programmatic is a treat, not a trick.Instead of getting TP-ed or running out of your favorite candy, be sure to follow these tips and tricks on how to make mobile pr...

Posted on October 16, 2019
By Matt Kaplan

15

October

What Southeast Asian Marketers can Learn from North America ...

Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital...

Posted on October 15, 2019
By Vasuta Agarwal

15

October

InMobi wins Top Award at the MMA India Smarties 2019

InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). The awards, an annual event organised by the leading global trade associ...

Posted on October 15, 2019
By Team InMobi

14

October

InMobi Officially Releases Its Sellers.json File

InMobi’s sellers.json file is now live and accessible to all partners, including publishers, ad exchanges, ad networks and demand-side platforms (DSPs).Sellers.json is a major leap forward in programmatic transparency. With it in place, a...

Posted on October 14, 2019
By Team InMobi

14

October

InMobi wins big at MMA Indonesia Smarties 2019

InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success ...

Posted on October 14, 2019
By Team InMobi

11

October

Mobile Path to Purchase Marketing: Moving Customers from Onl...

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could the...

Posted on October 11, 2019
By Team InMobi

07

October

How Marketers Should Be Using Mobile Apps

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more ...

Posted on October 07, 2019
By Richard Thomas

02

October

All Mobile is Not the Same

If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. As mobile becomes the most prevalent and the most personal sc...

Posted on October 02, 2019
By Richard Thomas

30

September

Getting to the Root of the U.S. DTC Men’s Shaving Market

Does this guy look familiar? How about this guy?Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for t...

Posted on September 30, 2019
By Team InMobi