Here’s Your Complete Guide on All Things Mobile Video Advertising
Interested in learning more about in-app mobile video advertising? Then this guide is for you.Why Include Video Content in Your Mobile Advertising and Marketing Strategy?
Here’s what you need to know about mobile ad viewability today.
When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, o...
An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you.
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel D...
In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live o...
5 Useful Applications of Mobile Advertising Research Surveys
Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom...
When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers.
Today, why bother specifying between a consumer and a mobile consumer? Considering the current sta...
Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns.
Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people t...
Download the 2019 Mobile Programmatic Advertising Report Today!
“Programmatic is the worst thing that happened to advertising and is our only hope for the future.”
We don’t know which financial services marketer
Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You.
Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer in...
In the world of digital advertising, here’s what companies need from their ad ops personnel.
When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ F...
feels like just yesterday that a bunch of us met for coffee and came away with
a dream: to build a technology company out of India. A bold dream for that
time.It’s been 11 years since then and
we have grown, struggled, transformed and ...
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers.
For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few dr...
InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns
Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...
It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing.
In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar oppo...
Keep reading to learn why you need to fully map out your mobile app customer journey.
What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time...
Check Out Our Infographic Below to Learn All About Multi Touch Attribution.
Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully...
What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system?
For app pu...
In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps.
Within your app, by adopting user-friendly ad practices that show customers...
Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...
In March of 2019, the IAB released app-ads.txt, Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory...