20

March

In-App Ads.txt: What You Need to Know [VIDEO]

Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventor...

Posted on March 20, 2019
By Team InMobi

05

March

A Marketer’s Guide to Evaluating Bidder Performance of Mul...

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the bes...

Posted on March 05, 2019
By Praveen Rajaretnam

27

February

What Does Transparency in Programmatic Advertising Really Me...

Would a stockbroker invest in a stock if only the ticker prices were accessible and none of the firm’s financial statements? Definitely not. What is stopping the broker is the lack of transparency. As a consumer, we need transparency ...

Posted on February 27, 2019
By Praveen Rajaretnam

13

February

Bid Shading Explained [VIDEO]

Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arise...

Posted on February 13, 2019
By Team InMobi

11

February

Mobile In-App Advertising and Trust: What You Need to Know [...

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparenc...

Posted on February 11, 2019
By Matt Kaplan

22

January

How Are In-App Advertising Rates Calculated?

How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing ...

Posted on January 22, 2019
By Team InMobi

17

January

4 Examples of Programmatic Advertising Done Right In Apps

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campa...

Posted on January 17, 2019
By Team InMobi

16

January

First Price Auctions Explained [VIDEO]

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In th...

Posted on January 16, 2019
By Team InMobi

10

January

Why Savvy Marketers Advertise in Mobile Apps

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reac...

Posted on January 10, 2019
By Matt Kaplan

07

January

5 Data Driven Marketing Trends for 2019

In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve ...

Posted on January 07, 2019
By Team InMobi