19

September

In-App Mobile Video Advertising: What You Need to Know

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you.Why Include Video Content in Your Mobile Advertising and Marketing Strategy? ...

Posted on September 19, 2019
By Team InMobi

17

September

Mobile Ad Viewability: What You Need to Know

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, o...

Posted on September 17, 2019
By Team InMobi

11

September

Omnichannel DSPs vs Specialized DSPs: How to Choose Between ...

An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel D...

Posted on September 11, 2019
By Team InMobi

09

September

8 GIFs that Perfectly Explain App-Ads.txt, Sellers.json and ...

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live o...

Posted on September 09, 2019
By Matt Kaplan

03

September

Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom...

Posted on September 03, 2019
By Team InMobi

26

August

The Mobile Consumer is The Consumer

When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers. Today, why bother specifying between a consumer and a mobile consumer? Considering the current sta...

Posted on August 26, 2019
By Richard Thomas

19

August

The Ultimate Mobile User Acquisition Checklist

Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people t...

Posted on August 19, 2019
By Matt Kaplan

15

August

How Programmatic is Changing Mobile Advertising [New Researc...

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said t...

Posted on August 15, 2019
By Team InMobi

12

August

Biting into the Pizza Category Through Actionable Consumer I...

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer in...

Posted on August 12, 2019
By Team InMobi

07

August

3 Key Pillars of Ad Ops [VIDEO]

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ F...

Posted on August 07, 2019
By Team InMobi

26

July

Unveiling InMobi 3.0

It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time.It’s been 11 years since then and we have grown, struggled, transformed and ...

Posted on July 26, 2019
By Naveen Tewari

24

July

Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few dr...

Posted on July 24, 2019
By Team InMobi

22

July

New eBook: InMobi and DoubleVerify Brand Safety Overview and...

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...

Posted on July 22, 2019
By Team InMobi

15

July

Performance Marketing vs Brand Marketing: How to Balance the...

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar oppo...

Posted on July 15, 2019
By Matt Kaplan

11

July

Why You Need to Fully Map Out Your Mobile App Customer Journ...

Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time...

Posted on July 11, 2019
By Matt Kaplan

08

July

Multi-Touch Attribution Explained [Infographic]

Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully...

Posted on July 08, 2019
By Team InMobi

08

July

What You Can Do With Refined Mobile App User Segmentation

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app pu...

Posted on July 08, 2019
By Team InMobi

02

July

How to Implement In-App Advertising in Your App to Attract a...

Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers...

Posted on July 02, 2019
By Team InMobi

20

June

What Brands Can Learn From the Best Mobile Game Marketing Pl...

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...

Posted on June 20, 2019
By Matt Kaplan

19

June

Implementing App-ads.txt: Avoid these Common Mistakes

In March of 2019, the IAB released app-ads.txt, Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory...

Posted on June 19, 2019
By Neeraja Rajeev