The Brand Objective

CoinSwitch Kuber believes that growing money is everyone’s right and wants to change the status quo. “We’ve got your back” is their approach towards the users and this is facilitated by building products and providing a platform to make its customers’ money work for them. CoinSwitch Kuber aims to make investing: Simple - Intuitive, engaging, educative, and powerful investment platform built for the young starting with Cryptocurrency investments, Credible - User protection is the first priority by following strict regulations and Flexible - Engaging users beyond crypto & provide unique inter-asset investment opportunities. The task in hand was to create awareness about the existence of crypto investing, build credibility, and convince people to invest in crypto using CoinSwitch Kuber.

The Solution

Glance is a screen-zero platform, enabling consumers to discover new content and experience the best of the internet on the lock screens of their smartphones in a visually stunning format. The brand’s target audience, mainly comprises of GenZ and millennial, is most well-informed and digital savvy in the country. This is the audience that is extremely influenced by friends and colleagues. They are fast-thinking and always keen to explore something novel. An audience like this requires a platform that complements their personality, has the potential to reach them in an engaging way, and instantly captures their attention. With Glance reaching over 120 million smartphone users (DAUs) across India, CoinSwitch found the ideal platform to amplify their campaign. CoinSwitch leveraged glances that appeared in the personalized newsfeed of India’s lockscreens, to create awareness about crypto investing and further drive consideration.