Coinswitch Kuber Partners with Glance to Educate Young Indians about Cryptocurrency Investments
Coinswitch Kuber Partners with Glance to Educate Young Indians about Cryptocurrency
Coinswitch Kuber Partners with Glance to Educate Young Indians about Cryptocurrency
Asia
Coinswitch Kuber Partners with Glance to Educate Young Indians about Cryptocurrency
Solution
Identifying Target Audience, Engaging with Customers, Acquiring New Users

About Coinswitch Kuber

Coinswitch Kuber believes in financial inclusion - that wealth, investment, and financial knowledge are for everyone. Their platform democratises cryptocurrency investment so the everyday man can make his money work for him. Their work helps to combine transparent pricing with an extensive knowledge hub so users can make informed decisions and thrive in a dynamic digital investment world.

Highlights

5%
lift in Awareness
11%
lift in Message Association
7%
lift in Purchase Intent
InMobi Case Study

Glance has helped us to grab eyeballs with interactive ads and content. This has given us the space to present our brand in a quirky, smart manner. The dedicated support of their BD and project executives is another bonus of working with them.

Swati Pincha
Swati Pincha
Head of Growth, Coinswitch Kuber

The Brand Objective

CoinSwitch Kuber believes that growing money is everyone’s right and wants to change the status quo. “We’ve got your back” is their approach towards the users and this is facilitated by building products and providing a platform to make its customers’ money work for them. CoinSwitch Kuber aims to make investing: Simple - Intuitive, engaging, educative, and powerful investment platform built for the young starting with Cryptocurrency investments, Credible - User protection is the first priority by following strict regulations and Flexible - Engaging users beyond crypto & provide unique inter-asset investment opportunities. The task in hand was to create awareness about the existence of crypto investing, build credibility, and convince people to invest in crypto using CoinSwitch Kuber.
The Brand Objective

The Solution

Glance is a screen-zero platform, enabling consumers to discover new content and experience the best of the internet on the lock screens of their smartphones in a visually stunning format. The brand’s target audience, mainly comprises of GenZ and millennial, is most well-informed and digital savvy in the country. This is the audience that is extremely influenced by friends and colleagues. They are fast-thinking and always keen to explore something novel. An audience like this requires a platform that complements their personality, has the potential to reach them in an engaging way, and instantly captures their attention. With Glance reaching over 120 million smartphone users (DAUs) across India, CoinSwitch found the ideal platform to amplify their campaign. CoinSwitch leveraged glances that appeared in the personalized newsfeed of India’s lockscreens, to create awareness about crypto investing and further drive consideration.
The Solution

How the brand addressed these objectives on Glance -


The Results

Coinswitch Kuber drove phenomenal results using Glance.

The Results
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