The Solution

The brand partnered with Glance and Mindshare to deliver a frictionless interactive lock screen experience. In diverse countries like India, most of the populace lives non-urban cities and need an efficient marketing channel that has exclusive access to audiences across the country. By leveraging India's favorite content platform - Glance, Meesho could exclusively reach these untapped audiences in cities where Glance noticed a 77% increased lock screen content. Meesho brought the MISS to the front page of consumers' mobiles by taking over the lock screen. This facilitated the seamless discovery of offers from the sale for pan-India consumers, who could go through the content at their convenience without any intrusions. The lock screen takeover consisted of full-screen, peak-brand-safe visuals with mind-blowing offers of up to 70% off on over 10 million merchandises, encouraging interested shoppers to install and browse through the app. Furthermore, the “Know More” CTA enabled users to download the app with the industry-leading one-click install feature without having to visit the Play Store.