"As a part of our evolution, it is important for us to take a leap with newer channels that promise greater impact. Glance, with its lock screen takeover, is a perfect platform for us to achieve reach across the tier II and III cities in India, to truly capture the pulse of India. Glance has provided the much-required exposure to these audiences while engaging them in an unintrusive fashion. While we were looking to primarily drive awareness, the Glance team has also helped us drive mid-funnel impact. We are elated with the results and looking forward to more associations with Glance."