Although we are in the education space, we have been working constantly to understand our consumers and create clutter-breaking content that is not just impactful but is also breaking stereotypes associated with the word ‘education’. Aligned with our vision of becoming the LifeLongLearning partner for millions, here our goal was to talk about Data Science in a way that felt easy and fun. The messaging required a seamless, simple, and relatable approach especially because people wouldn’t want to hear about upskilling or Data Science courses during IPL. The approach that Glance offered helped us get into a light-hearted conversation around cricket, office jokes, and Data Science. The lock screen of millions was an apt platform to launch an incredible piece of content like this.