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InMobi Voted Number One Mobile Advertising Network in Malaysia
Published on October 11, 2012
As InMobi continues expansion of its on-ground team in Malaysia, Digital Media Rankings Annual Survey of brands and agencies voted InMobi as Malaysia’s #1 Mobile Ad Network
Kuala Lumpur – 11 October 2012
InMobi, an innovative mobile technology company that enables the world’s leading brands, developers, and publishers engage global consumers, has been voted #1 Mobile Advertising Network 2012 in Malaysia by Marketing Magazine’s Digital Media Rankings. The news coincides with InMobi expanding their Malaysia operations to support Malaysia agencies and brands with its dedicated in-market team. “Being named the best mobile advertising network in Malaysia by key brand and agency decision-makers and influencers, is testament to our already strong commitment to the Malaysia market and to our performance and highest levels of client service. Our dedicated local Malaysia team allows us to further strengthen and expand our market leading reach with local and international brands in Malaysia,” said Phalgun Raju, Regional Director and General Manager, Southeast Asia, Hong Kong and Taiwan for InMobi. We look forward to continuing to work with the top brands and their agencies to accelerate the mobile advertising market in Malaysia and take advantage of the large mobile rich media opportunity with our award-winning creative team.” With its on-ground presence, InMobi will be able to more accurately address the unique needs of the Malaysian consumer. In Malaysia, InMobi’s own network served over 2.8 billion ad impressions in the quarter ending July 2012, reflecting a more than 200% year-on-year growth in mobile ad impressions. 70 percent of those impressions were served on smartphones, with the smartphone category growing faster than the overall mobile market at close to 240 percent compared to the same quarter last year. InMobi’s network reach in Malaysia includes many premium local publishers such as Malaysiakini, The Malaysia Insider and The Star. With regards to handset manufacturers, Samsung has shown tremendous growth in the past year, increasing its market share by three times to about a third of the market ahead of Nokia which still holds close to a quarter according to InMobi’s network data of delivered mobile ad impressions. Apple’s iPhone and iPad were the individual devices with the most impressions delivered, followed by various Samsung models. For operating systems, Android grew the fastest with an increase of over 11 percent to a third of the OS market share of impressions in the same period ending July 2012.
About Digital Media Rankings
The Digital Media Rankings were derived from questions in Boardroom Research’s annual Digital Media Rankings Survey. Boardroom Research employed an online questionnaire and surveyed its database of client advertisers and marketing services agency professionals. All answers given by respondents were considered by Marketing Magazine when finalizing the rankings.
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetize their mobile apps and their mobile websites across the globe. With offices across all five continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
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