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InMobi Wins Three Smarties Awards for Excellence in Mobile Advertising

Published on October 16, 2012

InMobi Recognized for Campaign Execution; Innovative Rich Media Creative; and Industry Leading Research SINGAPORE – 16th October 2012

InMobi, the leading innovator in mobile advertising and the largest independent mobile ad network, has been recognized with three 2012 Smarties™ Awards from the Mobile Marketing Association (MMA)—some of the most prestigious awards in the industry. InMobi campaign awards are:

  • Global Mobile Campaign Gold Award for Kia Motors (INNOCEAN WORLDWIDE) campaign in Europe
  • Global Bronze Award, Brand Awareness for Dove Hair campaign in Singapore
  • Global Academic—Best Research or Insight Award

The Kia Motors (INNOCEAN WORLDWIDE) mobile rich media ad campaign, running in 14 languages, was recognized for excellent execution in raising brand awareness for the Kia Cee’d across 16 countries participating in the Euro 2012 soccer tournament. The campaign achieved viral video distribution and drove consumers to the Kia Cee’d mobile page to complete user polls and share the content via social media. The winner of the Brand Awareness Global Bronze Award, the “Dove Hairfall Rescue Mobile Campaign” was the result of collaboration between Dove Hair (Unilever Singapore Pte Ltd), Mindshare Singapore, and InMobi. The InMobi creative services team built the ad in the InMobi Studio HTML5 visual authoring platform, which produces powerful rich media creative through a simple drag-and-drop interface. The third win for InMobi was the Global Academic—Best Research or Insight Award for unique and significant research insights that drive the growth of the mobile marketing industry. Chief among the InMobi research that prompted this award was the global Mobile Media Consumption report. InMobi’s research studies, driven through interviews and surveys with leading players across the mobile advertising and digital media industries, have helped raise awareness of the issues facing the mobile marketing sector, and gleaned fresh insight into consumer behavior, mindset and expectations. Shrikant Latkar, Vice President, Global Marketing at InMobi, commented, “We are absolutely delighted to receive these awards alongside our customers and agencies. The creative, bold approach taken by these winning campaigns reflects the powerful opportunities exploited by forward thinking brands that leverage the mobile channel in engaging consumers and driving loyalty. At InMobi, we strive to build innovative platforms that simplify mobile advertising for our customers. Our mobile-first platforms help our clients to create and run innovative campaigns that deliver phenomenal results. Our industry-leading thought leadership platform, InMobi Insights, guides decision making for brands and agencies around their marketing investments.” The MMA is the leading global trade association for the mobile marketing industry, and received close to 500 submissions across 19 categories and 36 countries from around the globe for the Smarties Awards. The awards recognize best-in-class mobile marketing executions from agencies, marketers, and other mobile providers.

To view some of InMobi’s award winning campaigns, please visit: http://www.inmobi.com/adgallery/

About InMobi

InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetize their mobile apps and their mobile websites across the globe. With offices across all five continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

To learn more, please visitwww.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.