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InMobi and Mindshare are reshaping mobile advertising in APAC with key wins at Smarties APAC

Published on October 26, 2015

Singapore, 23 October 2015 - InMobi, the world’s most powerful mobile advertising platform, has been recognised in the prestigious global Smarties Awards 2015, from the Mobile Marketing Association (MMA). The MMAs are the world’s only global marketing awards program, honouring innovation creativity and success.

InMobi won the accolade of Enabling Technology Company of the Year in Mobile in the APAC awards.

Jayesh Easwaramony, InMobi’s Vice President and General Manager, Asia Pacific, Middle East and Africa, says “although so many large vendors are vying for dominance in the mobile technology space, InMobi has once again demonstrated that it is able to back its industry leading vision through effective mobile advertising that works for the top advertisers.

“Our approach brings in that seasoned combination of user insights, creative innovation and precise targeting to help campaigns succeed. We are happy that our track record in driving mobile first thinking for our advertisers is being rewarded.'

Himanshu Shekhar, CEO of Mindshare Indonesia & SEA , which also won the Agency Network of the year in Mobile, APAC, said, “such industry leading wins are a true reflection of how collaboration with Unilever and our mobile partners, and 'Adaptive Planning,' which is at the heart of Mindshare, delivers excellent results. We are extremely proud on how we are shaping the future of mobile advertising together."

Most awards relate to specific campaigns, all of which had direct involvement with InMobi’s creative and technology teams and for Unilever which also won the Best Marketer of the year award. These include:

APAC Silver Innovation Award: Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia for ‘Lifebuoy Flood’. The campaign used Indonesia’s high mobile penetration to educate people on the dangers of communicable diseases during a flood. The messages were targeted using a mix of government flood information and trending hashtags from social media users.

APAC Silver for Most Engaging Creative and Cross Media Integration : Unilever/ Cornetto and Mindshare Malaysia for Ice Scream, You Scream, Ghostly Campaign haunts users.

APAC Bronze Award for Best Brand Experience in Mobile Rich Media and Bronze Award for Most Engaging Mobile Creative : Steinlager Pure Deep Dive’ with Zenith Optimedia and FairFax NZ

Indonesian Silver Award for Best Promotion: Unilever Indonesia / Vaseline and Mindshare Indonesia & InMobi for ‘Vaseline Scores During World Cup Season’.

Indonesian Silver Award for Location Based Campaign: Unilever Indonesia / Lifebuoy and Mindshare Indonesia & InMobi for ‘Lifebuoy Real Time Flood Alerts’.

Indonesian Bronze Award for Location Based Campaign: Unilever Indonesia / Lifebuoy and Mindshare Indonesia & InMobi for ‘Lifebuoy Shows the Way to Cleanliness during Ramadan’.

Indonesian Silver Award for Best Brand Experience in Mobile Rich Media: Unilever Indonesia / Ponds and Mindshare Indonesia & InMobi for ‘Pond’s Picture Perfect’.

About InMobi

InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1.4 billion unique mobile devices across 200 countries. To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights, Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK

PR Contact:
Dana Dobbie for InMobi
61 416 072 625
dana.dobbie@inmobi.com