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Mob-Ex 2016: InMobi and Mindshare win Silver for ‘Best Mobile Campaign for an Event'
Published on February 22, 2016 • Mob-Ex
InMobi, in partnership with Mindshare Singapore, was awarded the Silver, in the category ‘Best Mobile Campaign for an Event' at the fourth edition of Mob-Ex Awards 2016, held at the Pan Pacific Hotel, Singapore. The win is for the mobile ad campaign ‘Sunsilk Pop-Up Salon’. The Mob-Ex Awards is the premier event celebrating mobile marketing excellence across South Asia, Southeast Asia and ANZ – to recognise the ultimate mobile masters.
The pop-up salon was an initiative by Unilever to offer free hair makeovers to women at kiosks set up in 4 different locations across Singapore. InMobi with its wide range of creative capabilities in innovative Rich Media Ads leveraged geo-targeting to reach users around the pop-up salon areas. The ads featured a unique concept where a customer would get a phone call from a popular online celebrity and youth influencer – Naomi Neo – inviting the customer to try out the Sunsilk pop-up salon. Over 10,000 women accepted Naomi’s pre-recorded call and Sunsilk’s brand preference rose by 93% over the course of the campaign.