Mobile generates 10X more data than desktop.
As an always on, always compute, personal device, mobile devices generate over 120 different signals ranging from geo-location, accelerometer, camera, weather, activity, context, carrier and more.
Events ingested 9.2 billion/day
Ad Requests 4 Billion/day
Data Processed 240 TB/day
Total amount of new data generated in a single day 5 TB/day
Number of distinct analysis done directly on our Big-Data Hadoop warehouse ~800 / day
Monthly active users on our network 1 Billion
Leveraging big data to make smarter decisions.
Data driven optimization: Leverage our big data platform to optimize your approach to mobile advertising, from developing effective ads to driving higher CTRs and CVRs.
Precise user targeting: By processing billions of transactions every single day, our algorithms constantly refine targeting capabilities to help you reach a precise user group. We enable real-time decisions based on geo, user context and much more.
Maximizing monetization and LTV: With our machine-learning capabilities, our platform constantly works to maximize monetization for publishers. By identifying high-quality users, we deliver the most value for our customers.
We are a major contributor to open source projects on big data.
Apache Falcon: Falcon is a data management and process orchestration platform built by InMobi and shared with the larger community as open source through the Apache Software Foundation. Learn more
Pintail: Pintail is a client library that provides a streaming view of data as it arrives on HDFS, sourcing it from multiple clusters a.k.a ‘tailing’ a stream. Learn more
Conduit: Conduit is a system to collect the huge number of events data from online transactions, and make them available as a real-time stream to consumers. Learn more
Apache Lens: Lens provides an Unified Analytics Interface. Lens aims to cut the Data Analytics silos by providing a single view of data across multiple tiered data stores and optimal execution environment for the analytical query. It seamlessly integrates Hadoop with traditional data warehouses to appear like one. Conduit: Conduit is a system to collect the huge number of events data from online transactions, and make them available as a real-time stream to consumers.