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Upcoming Events

Past Events

2018 Handbook for Marketers: Being Mobile-best in a Mobile-first India

February 15, 2018

2018 is slated to be the year of big transformation in India - mobile will contribute to 52.7% of all digital ad spend, up from 38% in 2017. Clearly, the biggest change is upon marketers and that mandates the question - are YOU ready? Are you ready to ride the mobile wave and leverage its true pot...

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The Ultimate Survival Kit for Mobile Marketers in 2018

January 24, 2018

With digital spending having officially surpassed TV, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, as mobile is growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect...

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Maximizing Your Creativity And Investment On Mobile

September 19, 2017

This webinar will explore the consumers’ mobile user experience and how advertisers can optimize their video advertisements for the mobile device. We will also share what tools marketers need to assimilate their ads for the mobile platform and address any issues related to mobile creativity and ...

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A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention

July 26, 2017

The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ...

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Driving Accountability in Mobile Advertising

July 19, 2017

Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust...

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How to make it big as a game developer in India: In conversation with Nextwave Multimedia

March 14, 2017

India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for game developers. Bu...

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The Ultimate Survival Kit for Mobile Marketers in 2017

January 19, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. As 2016 comes ...

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Boost Retention on Mobile and Keep Users Coming Back for More!

November 22, 2016

A Joint webinar by AppsFlyer & InMobiMore than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you nee...

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Building Mobile Creatives that Deliver Real Results

November 08, 2016

Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras an...

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Measuring the success of video ad formats

October 05, 2016

Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience with 73 percent of mo...

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Everything You Need to Know About Mobile Video Ads

September 27, 2016

While Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to users, advertisers today are overwhelmed by storytelling form-factors! In parallel, for app developers looking for improved monetization and great user retention, it's become impossible to ignore vide...

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Join us at Casual Connect SF 2016

July 18, 2016

InMobi is gearing for a great Casual Connect San Francisco from July 18 to 20, 2016. With over 5,500 professionals attending each edition, Casual Connect is the premiere event for the casual games industry.Book a meeting now with Srinivas KC, our Global General Manager of Gaming at InMobi to learn h...

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Remarketing: The next step in Growth Marketing

July 05, 2016

It is well known that more than half of mobile app users lose interest or uninstall after a week of installing an app. Therefore, for a mobile marketer it is no longer just about acquiring quality users, but also about retaining them as valuable, loyal customers. With half of all mobile users turn...

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Programmatically Speaking: Understanding the Nuts and Bolts of Programmatic Advertising

June 01, 2016

Programmatic advertising is no longer just a buzzword, but is here to stay. Having become mainstream in the West, it is now very quickly catching up in Asia. However, at times understanding the nuances of programmatic can be an uphill road. InMobi and Rubicon Project are co-hosting this webinar t...

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How Successful Brand Marketers Combine the Power of Mobile Data Science And Creatives

April 26, 2016

Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve...

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Winning Strategies for Going Global

March 22, 2016

Building a globally successful app business from India is not simple. Few organizations have been able to achieve success at scale. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobil...

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Meet the Monetization Experts from InMobi at GDC 2016

March 14, 2016

We are gearing up for a stellar GDC as Gold Monetization Sponsor! We are turning our three speaking opportunities into fun and interactive panels with our closest gaming partners in UA and Monetization crime, including 99games, Glu Mobile, Scopely, and Storm8. Come by our booth #841 and take a spin...

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InMobi at IAB Programmatic Marketplace in NYC

March 07, 2016

In-app mobile programmatic buying has not only adopted the goodness of advertising automation (transparency and control), but it also has focused on premium audience data and rich interactive creatives as the norm from day one. This has brought about the Age of the Mobile PMP - Audience Built, Cre...

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Decoding Monetization Methods For Dating Apps

November 19, 2015

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking si...

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All You Need To Know About Ad Network Mediation

November 04, 2015

The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to ...

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