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Upcoming Events

Past Events

Brand Safety in 2019: Delivering Trust in Mobile Advertising

February 27, 2019

Just about every brand today has concerns about brand safety in advertising. And while this has long been an issue in the browser-based advertising world, that doesn’t mean mobile app advertising has been totally immune to these problems. So how can marketers truly trust their mobile advert...

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The Changing Face of the Indian Mobile User

February 21, 2019

India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. The ...

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Unlocking The True Potential of Data on Mobile

November 22, 2018

While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to buil...

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In-App Header Bidding and Mediation in 2018: An Inside Look at How Publishers Responded to Our Survey

October 25, 2018

In the mobile app and ad monetization space today, few terms have received as much hype as mediation and in-app header bidding. But, do these technologies actually work, and just exactly how do they help app publishers and developers? To learn about the real state of meditation and header bidd...

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Winning the Modern Indian Festive Shopper in 2018

September 27, 2018

Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers are planning, researching and evaluating their shopping? Wit...

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The Essential Mediation Toolkit: Break-up with the waterfall to maximise your programmatic revenue

July 10, 2018

As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies. It’s time to break-up with the waterfall and maximize your programmatic revenue by adopting mediation and header bidding. This space, however, can be confusing, with many players claim...

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2018 Handbook for Marketers: Being Mobile-best in a Mobile-first India

February 15, 2018

2018 is slated to be the year of big transformation in India - mobile will contribute to 52.7% of all digital ad spend, up from 38% in 2017. Clearly, the biggest change is upon marketers and that mandates the question - are YOU ready? Are you ready to ride the mobile wave and leverage its true pot...

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The Ultimate Survival Kit for Mobile Marketers in 2018

January 24, 2018

With digital spending having officially surpassed TV, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, as mobile is growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect...

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Maximizing Your Creativity And Investment On Mobile

September 19, 2017

This webinar will explore the consumers’ mobile user experience and how advertisers can optimize their video advertisements for the mobile device. We will also share what tools marketers need to assimilate their ads for the mobile platform and address any issues related to mobile creativity and ...

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A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention

July 26, 2017

The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ...

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Driving Accountability in Mobile Advertising

July 19, 2017

Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust...

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How to make it big as a game developer in India: In conversation with Nextwave Multimedia

March 14, 2017

India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for game developers. Bu...

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The Ultimate Survival Kit for Mobile Marketers in 2017

January 19, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. As 2016 comes ...

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Boost Retention on Mobile and Keep Users Coming Back for More!

November 22, 2016

A Joint webinar by AppsFlyer & InMobiMore than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you nee...

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Building Mobile Creatives that Deliver Real Results

November 08, 2016

Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras an...

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Measuring the success of video ad formats

October 05, 2016

Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience with 73 percent of mo...

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Everything You Need to Know About Mobile Video Ads

September 27, 2016

While Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to users, advertisers today are overwhelmed by storytelling form-factors! In parallel, for app developers looking for improved monetization and great user retention, it's become impossible to ignore vide...

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Join us at Casual Connect SF 2016

July 18, 2016

InMobi is gearing for a great Casual Connect San Francisco from July 18 to 20, 2016. With over 5,500 professionals attending each edition, Casual Connect is the premiere event for the casual games industry.Book a meeting now with Srinivas KC, our Global General Manager of Gaming at InMobi to learn h...

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Remarketing: The next step in Growth Marketing

July 05, 2016

It is well known that more than half of mobile app users lose interest or uninstall after a week of installing an app. Therefore, for a mobile marketer it is no longer just about acquiring quality users, but also about retaining them as valuable, loyal customers. With half of all mobile users turn...

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Programmatically Speaking: Understanding the Nuts and Bolts of Programmatic Advertising

June 01, 2016

Programmatic advertising is no longer just a buzzword, but is here to stay. Having become mainstream in the West, it is now very quickly catching up in Asia. However, at times understanding the nuances of programmatic can be an uphill road. InMobi and Rubicon Project are co-hosting this webinar t...

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