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Driving Accountability in Mobile Advertising
July 19, 2017 - July 19, 2017
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
Join this webinar to understand:
- 3 things that every advertiser should ask when buying mobile media
- The core issues in mobile advertising today
- What can ecosystem players do to build trust in the mobile channel?
In case you cannot join the session, do sign-up and we will send you a recording of the webinar.
Sriyansa Dash : With over 15 years of experience in building and managing enterprise and consumer technology products out of India, Dash plays a crucial role as the Product Head of User Acquisition at InMobi. He has previously built and managed products that include the online storage platform of choice for world's largest media houses (Akamai NetStorage) and an early cloud storage offering for users to share and manage their data (Pi/Mozy). Dash is a management graduate from IIM, Ahmedabad and is an alumnus of the IIT, Kanpur.