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How Successful Brand Marketers Combine the Power of Mobile Data Science And Creatives
April 26, 2016 - April 26, 2016
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
Join this webinar to:
- Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
- Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
- Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
In case you cannot join the session, do sign-up and we will send you a recording of the webinar.
Tanvi Kapoor: Director - Global Product Marketing, InMobi. Tanvi spearheads marketing of brand solutions and programmatic advertising at InMobi. She represents InMobi at industry bodies like MMA and IAB and has authored papers to set industry standards and best practices. Tanvi is passionate about the mobile industry and is successfully using her understanding of the mobile user in the exciting mobile advertising ecosystem. She is a graduate of the Indian School of Business (Hyderabad) and NIT Kurukshetra.
Supriya Goswami: Head of Marketing, India and SE Asia at InMobi. In her current role she is responsible for managing the InMobi Brand, leveraging different channels such as Public Relations, Marketing Communication, Corporate Marketing and Events, for India and SE Asia. Supriya has an undergraduate degree from Lady Shriram College for Women, an MBA from Insead and a Masters in Human Resources from Tata Institute of Social Sciences.