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InMobi at IAB Programmatic Marketplace in NYC
March 7, 2016
In-app mobile programmatic buying has not only adopted the goodness of advertising automation (transparency and control), but it also has focused on premium audience data and rich interactive creatives as the norm from day one. This has brought about the Age of the Mobile PMP - Audience Built, Creative Driven.
Join us for a workshop at the IAB Programmatic Marketplace and learn about taking advantage of mobile programmatic. The workshop will be happening at the Crowne Plaza, Times Square Manhattan, 1605 Broadway (at 49th Street) from 11 AM on 03/07.
At this workshop, Anne Frisbie - SVP of Global Brand & Programmatic at InMobi, will provide key insights on how your in-app mobile programmatic buying strategies need to vary from desktop buying strategies, in order to take advantage of mobile's benefits. Don't miss it!