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Measuring the success of video ad formats
October 5, 2016 - October 5, 2016
Mobile video has transformed the digital world in 2016 and it's no wonder that today’s connected consumer has fully embraced it: eMarketer reported that more consumers are watching videos than listening to music on mobile; a Nielsen study highlighted the one-to-one experience with 73 percent of mobile-only viewers.
The personal TV-like experience on mobile is notable for in-app videos. With interesting video ad formats such as Vertical videos, 360 degree videos, pre-roll videos and interstitial videos, there are endless possibilities to engage today's consumers through video. But one thing that remains constant is the need to measure performance and effectiveness of the video ads.
In this webinar, you will learn:
- What are the most important metrics to measure the success of a video ad campaign
- What are the benchmarks for these different metrics across the globe
- What are the basic things to keep in mind to ensure the effectiveness of the video ad campaign
In case you cannot join the session, do sign-up and we will send you a recording of the webinar!
Tanvi Kapoor: Director - Global Product Marketing, InMobi. Tanvi spearheads marketing of brand solutions and programmatic advertising at InMobi. She represents InMobi at industry bodies like MMA and IAB and has authored papers to set industry standards and best practices. Tanvi is passionate about the mobile industry and is successfully using her understanding of the mobile user in the exciting mobile advertising ecosystem. She is a graduate of the Indian School of Business (Hyderabad) and NIT Kurukshetra.
Abhishek Khurana: Abhishek leads the global product marketing efforts for advertisers at InMobi and he is responsible for identifying the best user acquisition & remarketing strategies for advertisers across verticals. Previously, Abhishek was leading product marketing efforts for helping developers monetize successfully. A technology junkie, he has an MBA from UCLA and is obsessed with the world of IoT, Augmented Reality and Virtual Reality.