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Everything You Need to Know About Mobile Video Ads
September 27, 2016 - September 27, 2016
While Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to users, advertisers today are overwhelmed by storytelling form-factors! In parallel, for app developers looking for improved monetization and great user retention, it's become impossible to ignore video as a prime advertising medium. So while the popularity of mobile video is undeniably soaring, not many understand how to leverage video effectively.
This webinar will help developers and advertisers to take smarter decisions on their video advertising strategy.
Join this webinar to learn:
- What are the trending video ad formats?
- How can brands and advertisers leverage video advertising to engage and acquire users?
- How can publishers increase revenue and boost user retention by adding video to their monetization mix?
In case you cannot join the session, do sign-up and we will send you a recording of the webinar!
Navin Madhavan: Navin heads InMobi's publisher partnerships efforts in India and helps app developers build an effective monetization strategy through mobile ads. In his previous roles at InMobi, Navin has handled strategy & operations for InMobi's global programmatic business, played a key role in InMobi's B2B marketing efforts & been a part of the CEO's office. Navin has an MBA from IIM Bangalore and a degree in engineering from BITS.
Abhishek Khurana: Abhishek leads the global product marketing efforts for advertisers at InMobi and he is responsible for identifying the best user acquisition & remarketing strategies for advertisers across verticals. Previously, Abhishek was leading product marketing efforts for helping developers monetize successfully. A technology junkie, he has an MBA from UCLA and is obsessed with the world of IoT, Augmented Reality and Virtual Reality.