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Glance Raises $45 Million Investment From Mithril Capital As It Crosses 50 Million Daily Active Users

September 10, 2019

Backed by Silicon Valley investors Ajay Royan and Peter Thiel, India’s fastest growing content platform will use the funds to launch multiple platforms and expand into Southeast AsiaBangalore, September 10, 2019 - Glance, India’s fastest growing and…

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Not All In-App Header Bidding is Equal

March 28, 2018  •  Martech Advisor

Over the past decade, mobile in-app publishers have depended on ad networks and mediation platforms to drive their businesses. It’s summarized broadly as a world wherein publishers used platforms to deliver ad impressions to (at best) hundreds of advertisers,…

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InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience

March 27, 2018  •  Mobile Marketing Watch

InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and verification solutions for the mobile advertising ecosystem.Together, the partners will work “to ensure high…

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This Woman’s Work: Kayla Wilson, InMobi Exchange

March 16, 2018  •  Index Exchange

This week, we sat down with Kayla Wilson, InMobi Exchange’s Head of Programmatic Partnerships. Read how Kayla oversees the Client Success Programmatic team at the world’s largest programmatic video platform for mobile. IX: Tell us about your…

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TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

March 15, 2018  •  Martech Series

Tell us about your role at InMobi and the team/technology you handle.I’m the Senior Vice President of Global Brand & Programmatic at InMobi. I oversee InMobi Exchange, brand sales in North America, and also lead InMobi’s global brand and programmatic…

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InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience

March 14, 2018  •  GlobeNewswire

InMobi, the world’s largest independent mobile advertising platform, today announced a partnership with GeoEdge, the premier provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean…

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In India, The Future Of Mobile Video Is Bite-Sized

March 14, 2018  •  CMO

It’s an incredible time to be a marketer in India, where the number of mobile users is on track to exceed 781 million by 2021.From e-commerce to messaging, mobile has become an integral part of the day-to-day life of Indian consumers, and it’s changing…

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Women In Analytics: Shamala DN Of InMobi Believes That Gender Diversity Leads To Greater Creativity

March 09, 2018  •  Analytics India

As we are celebrating women leaders in analytics and data science sector, we bring to you a candid conversation with Shamala DN who is the global head of Research and Insights at InMobi. She believes that driving actionable insights from data has been…

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InMobi Exchange Supports Google Active View

February 01, 2018  •  Destination CRM

InMobi now supports Active View, Google's viewability verification product, meaning that advertisers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics.Buyers who are using DoubleClick Campaign…

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Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018

January 12, 2018  •  WWD

Last year was a roller coaster for digital advertising. We saw digital ad spend top $209 billion globally with digital finally overtaking television spend in the process. Challenges like fraud, brand safety and viewability took center stage as marketers…

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InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

January 10, 2018  •  Ad Exchanger

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps.The deal, announced Wednesday, will bring together their respective programmatic exchanges…

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Retailers Who Put Mobile First this Holiday Season

January 04, 2018  •  Martech Advisor

The data says it all – overwhelmingly, consumers chose to shop on mobile devices this holiday season, with mobile accounting for more than half of all web traffic. Find out which retailers prepared best and the tactics they used to draw in shoppers…

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Data in the New Year: Five Steps for Success in 2018

January 02, 2018  •  Martech Series

The numbers say it all: the big data and business analytics revenue forecast is set to reach $150.8 billion in 2018. This massive industry is growing at a rapid pace and it’s evident that companies understand that making data work is an absolutely necessity…

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Tips for Optimizing Mobile Advertising This Holiday Season

December 20, 2017  •  Total Retail

Black Friday has been known as the beginning of the holiday shopping season in the U.S. for more than 65 years. In 2005, the first Cyber Monday took place, and in 2017 we’ll see more shopping on smartphones and tablets than desktop during the holiday…

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Five Trends That Will Shape Mobile Adtech in 2018

December 13, 2017  •  Marketing Profs

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially…

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Mobile remarketing tips for retailers for the holiday season

November 10, 2017  •  Digital Commerce 360

As more chief marketing officers are being held accountable for driving growth, customer retention is becoming more important than ever. While the focus has traditionally been on customer acquisition, CMOs are being tasked with driving more value from…

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InMobi Appoints Ravi Krishnaswamy as New Chief Technology Officer

October 26, 2017  •  Martech Advisor

Bengaluru, India: InMobi a mobile advertising platform today announced the appointment of Ravi Krishnaswamy as its Chief Technology Officer. Ravi brings in more than 20 years of enterprise and internet domain experience in strategic technology , focused…

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12 Inspiring Female Architects in Software and Data!

October 10, 2017  •  MWomen2.0

Hollywood’s Silicon Valley TV show continues the long-established narrative that here in the Silicon Valley, technology / startups equals guys in hoodies / jeans. That’s not always the case; leading ladies who code in Halt and Catch Fire (“the West…

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Top 10 advertising partners for video app ads

September 19, 2017  •  Tune Blog

At our recent conference, Postback, Senior Marketing Manager at Poshmark Esther Hwang said that one of the top things marketers can do is avoid overusing just a few channels.“I think the main challenge that Poshmark faces — and I think a lot of other…

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Top Ad Networks Partner to Fight Ad Fraud with Adjust

September 19, 2017  •  Martech Advisor

Berlin And San Fransisco: Today Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate…

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