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InMobi Exchange Supports Google Active View

February 01, 2018  •  Destination CRM

InMobi now supports Active View, Google's viewability verification product, meaning that advertisers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics.Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns, including vertical video.InMobi remains fully committed to the IAB Tech Lab's Open Measurement SD...

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Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018

January 12, 2018  •  WWD

Last year was a roller coaster for digital advertising. We saw digital ad spend top $209 billion globally with digital finally overtaking television spend in the process. Challenges like fraud, brand safety and viewability took center stage as marketers demanded a cleaner supply chain.Brands worked to increase the amount of transparency and control they had over their digital spending, augmented reality proved that it’s here to stay, and marketers doubled down on video ads — particularly on ...

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InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

January 10, 2018  •  Ad Exchanger

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps.The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.“Our publishers have been asking for this,” Singhal said. “They want more control rather than the black box they get from most of...

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Retailers Who Put Mobile First this Holiday Season

January 04, 2018  •  Martech Advisor

The data says it all – overwhelmingly, consumers chose to shop on mobile devices this holiday season, with mobile accounting for more than half of all web traffic. Find out which retailers prepared best and the tactics they used to draw in shoppers from their mobile devices according to Martin Berman, VP North America Remarketing, InMobiMarketing strategies during the holiday season have evolved each year to drive foot traffic into stores, but it wasn’t until Cyber Monday began in 2005 that ...

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Data in the New Year: Five Steps for Success in 2018

January 02, 2018  •  Martech Series

The numbers say it all: the big data and business analytics revenue forecast is set to reach $150.8 billion in 2018. This massive industry is growing at a rapid pace and it’s evident that companies understand that making data work is an absolutely necessity for success. However, there’s still a disconnect. We’ve never had this much data available to us – yet, we struggle with what to do with all of the information.Organizations fail when they’re not able to operationalize insights that...

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Tips for Optimizing Mobile Advertising This Holiday Season

December 20, 2017  •  Total Retail

Black Friday has been known as the beginning of the holiday shopping season in the U.S. for more than 65 years. In 2005, the first Cyber Monday took place, and in 2017 we’ll see more shopping on smartphones and tablets than desktop during the holiday season for the first time, according to a study from Adobe.Needless to say, the importance of effective mobile strategies in retail cannot be overstated. Retailers need to leverage mobile to seamlessly blend online and in-store sales. With the hol...

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Five Trends That Will Shape Mobile Adtech in 2018

December 13, 2017  •  Marketing Profs

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.Here are five trends that will be dominating forces come 2018.1. Industry Consolidation: Can't Stop, Won't StopHistory has shown that industry consolidation is a natur...

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Mobile remarketing tips for retailers for the holiday season

November 10, 2017  •  Digital Commerce 360

As more chief marketing officers are being held accountable for driving growth, customer retention is becoming more important than ever. While the focus has traditionally been on customer acquisition, CMOs are being tasked with driving more value from existing customers to increase lifetime value. According to eMarketer, holiday e-commerce sales are estimated to jump 16.6% to a record $923.15 billion in 2017, primarily led by mobile, creating a can’t-miss opportunity for CMO’s to drive growt...

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InMobi Appoints Ravi Krishnaswamy as New Chief Technology Officer

October 26, 2017  •  Martech Advisor

Bengaluru, India: InMobi a mobile advertising platform today announced the appointment of Ravi Krishnaswamy as its Chief Technology Officer. Ravi brings in more than 20 years of enterprise and internet domain experience in strategic technology , focused on developing large scale infrastructure and platforms. Most recently, Ravi was the Senior Vice President of Engineering at Flipkart, responsible for leading the infrastructure and platforms group. Ravi also headed the e-commerce provider’s log...

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12 Inspiring Female Architects in Software and Data!

October 10, 2017  •  MWomen2.0

Hollywood’s Silicon Valley TV show continues the long-established narrative that here in the Silicon Valley, technology / startups equals guys in hoodies / jeans. That’s not always the case; leading ladies who code in Halt and Catch Fire (“the West Wing with computers”) and Mr Robot are worth watching.Here are 12 female architects in software, data and more to inspire the next generation of girl geeks and technical women:Aruna Susarla, Senior Architect, PayPal Aruna cares deeply about pe...

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Top 10 advertising partners for video app ads

September 19, 2017  •  Tune Blog

At our recent conference, Postback, Senior Marketing Manager at Poshmark Esther Hwang said that one of the top things marketers can do is avoid overusing just a few channels.“I think the main challenge that Poshmark faces — and I think a lot of other advertisers face — is finding scale outside [the Facebooks, Twitters, Pinterests, and Snapchats] that’s scalable and comes from a different source,” Hwang said. “Because after a while, the users that you hit are going to start overlappin...

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Top Ad Networks Partner to Fight Ad Fraud with Adjust

September 19, 2017  •  Martech Advisor

Berlin And San Fransisco: Today Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud. New members AdAction, AdColony, AppLift, Aarki, Dynalyst, Fyber, i-mobile, Inmobi, IronSource, Jampp, Liftoff, Nend, Remerge, Vungle and YouAppi join a growing list of platform leaders that have pledged to tackle mob...

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How Game Advertising Is Uniquely Suited For Consumer Engagement

September 19, 2017  •  IAB

Games differ from other forms of entertainment mainly because play requires active participation from consumers. Advertisers and publishers need to keep in mind the unique characteristics of a “lean-in” game experience when deciding on the best integration and media placements. There is a unique opportunity to leverage ad formats which drive both retention for publishers AND awareness and purchase intent for brands. And that’s why the IAB Game Committee, which I am a co-chair of, will be...

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A guide to programmatic in China

September 07, 2017  •  Digiday

China is a hotbed of programmatic activity, with many Chinese investors aggressively acquiring U.S. ad tech firms and Western programmatic players building operations in the country.But the Chinese ad tech landscape is very different from that in America. For instance, in the U.S., vendors — excluding companies like Facebook and Google with walled gardens — serve as either a demand-side platform or a supply-side platform because of the conflict of interest. But in China, most programmatic pl...

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The Trade Desk tackles in-app viewability measurement with InMobi and Rubicon Project

September 06, 2017  •  VentureBeat

Ad fraud is on everyone’s lips these days.Whether we’re talking about off-screen mobile ads, fake clicks, or viewability issues, the industry is rife with problems. The good news? The industry is — piece by piece — coming together to right these wrongs.Today, The Trade Desk joins the fray by announcing a collaboration with InMobi and Rubicon Project, creating what the company claims is a first-to-market in-app viewability measurement solution.It has been widely accepted that there aren...

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September 01, 2017  •  Ad Age

This webinar will explore theconsumers' mobile user experience and how advertisers can optimize their video advertisements for the mobile device. We will also share what tools marketers need to assimilate their ads for the mobile platform and address any issues related to mobile creativity and interactivity.Key themes include:How advertisers can adapt their TV ads for mobileMobile-only formats that really engage and deliverNew standards in mobile videoHow to set up mobile marketers for successAl...

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Stay Ahead of the Mobile App Marketing Curve

August 31, 2017  •  MKTGinsight

Grab your smartphone and scroll through your Facebook feed or view a few YouTube videos and note the popularity of mobile video ads. They’re seemingly everywhere. In fact, according to mobile ad network InMobi’s “North America State of App Performance Marketing” study, their use has just surpassed banner ads by 2%.That’s just one of many trends taking shape in mobile today. InMobi’s study aims to give mobile app marketers a view into those trends, as well as:what’s working and what...

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Week in Review – What happened in mobile advertising this week

August 25, 2017  •  MobyAffiliates

Let’s start with a very interesting study posted by eMarketer this week. It seems that Facebook may be losing steam to Snapchat and Instagram when it comes to younger users. According to the forecast, Facebook usage among teens is expected to drop 3.4% to 14.5 million this year. Meanwhile, Snapchat usage is likely to increase a whopping 25.8% to 79.2 million users a month.This week, Google announced new publishing tools that the company hopes will boost subscriptions for news publishers. The f...

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B2C Marketing: How Wattpad was able to boost in-app video ad completion rates by 98%

August 24, 2017  •  MarketingSherpa

SUMMARY: In a delicate balancing act of keeping audience and advertisers happy, Wattpad boosted in-app video ad completion rates to over 98%. By bringing influential writers into the ad process, the marketing team was able to successfully integrate video ads into the community.Read below how the team developed a monetization strategy that focused on preserving the storytelling experience for users.Courtney Eckerle, Senior Managing Editor, MarketingSherpaTHE CUSTOMERWattpad is a global multi-...

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Many App Marketers Think Ad Fraud Is a Serious Problem

August 18, 2017  •  eMarketer

Ad fraud is a major concern for the majority of app marketers worldwide, according to a survey conducted by InMobi in July. The poll found that 59% of respondents thought of ad fraud as a serious problem that ad networks needed to address.In addition, the survey revealed that 40% of app marketers believed they understood how ad fraud was perpetrated, as well as its potential effect on their advertising campaigns. But a significant number—44%—either knew what ad fraud was but wanted to learn ...

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