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Not All In-App Header Bidding is Equal

March 28, 2018  •  Martech Advisor

Over the past decade, mobile in-app publishers have depended on ad networks and mediation platforms to drive their businesses. It’s summarized broadly as a world wherein publishers used platforms to deliver ad impressions to (at best) hundreds of advertisers, and a handful of buying channels/network SDKs, to deliver off-the-shelf display ad units to users irrespective of the app’s interface. This was done to maximize revenue through a waterfall of historical pricing, tweaking rate cards, pac...

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InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience

March 27, 2018  •  Mobile Marketing Watch

InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and verification solutions for the mobile advertising ecosystem.Together, the partners will work “to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.”The mobile advertising industry is battling several challenges around ad quality with a rise in auto-redirect, auto pop-up and other malicious ads appearing ove...

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This Woman’s Work: Kayla Wilson, InMobi Exchange

March 16, 2018  •  Index Exchange

This week, we sat down with Kayla Wilson, InMobi Exchange’s Head of Programmatic Partnerships. Read how Kayla oversees the Client Success Programmatic team at the world’s largest programmatic video platform for mobile.IX: Tell us about your role at InMobi Exchange and your career path to your current position.KW: I head up the Client Success Programmatic team for InMobi Exchange. This team manages the relationships with our Demand Side Partners to ensure they’re receiving the mobile in-app...

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TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

March 15, 2018  •  Martech Series

Tell us about your role at InMobi and the team/technology you handle.I’m the Senior Vice President of Global Brand & Programmatic at InMobi. I oversee InMobi Exchange, brand sales in North America, and also lead InMobi’s global brand and programmatic strategy.Do you see a gradual convergence of ad tech platforms towards audience-data platforms and behavioral marketing technologies?This is a brilliant question. The question of the convergence of ad tech platforms towards audience-data platfor...

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InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience

March 14, 2018  •  GlobeNewswire

InMobi, the world’s largest independent mobile advertising platform, today announced a partnership with GeoEdge, the premier provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.The mobile advertising industry is battling several challenges around ad quality with a rise in auto-redirect, auto pop-up and other malicious ads appearing over the past year. InMobi an...

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In India, The Future Of Mobile Video Is Bite-Sized

March 14, 2018  •  CMO

It’s an incredible time to be a marketer in India, where the number of mobile users is on track to exceed 781 million by 2021.From e-commerce to messaging, mobile has become an integral part of the day-to-day life of Indian consumers, and it’s changing the way content is consumed throughout the entire Asia Pacific region, as well.One of the most important transitions we’ve observed is the rise of short-form video as the prestige format for engaging mobile consumers. Across the world, consu...

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Women In Analytics: Shamala DN Of InMobi Believes That Gender Diversity Leads To Greater Creativity

March 09, 2018  •  Analytics India

As we are celebrating women leaders in analytics and data science sector, we bring to you a candid conversation with Shamala DN who is the global head of Research and Insights at InMobi. She believes that driving actionable insights from data has been her true calling, and that she has been drawn towards research and analytics ever since her first job. “Analytics has been a great mix of both business and technology and that is what has really drawn me in”, she says.Today in the information ...

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InMobi Exchange Supports Google Active View

February 01, 2018  •  Destination CRM

InMobi now supports Active View, Google's viewability verification product, meaning that advertisers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics.Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns, including vertical video.InMobi remains fully committed to the IAB Tech Lab's Open Measurement SD...

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Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018

January 12, 2018  •  WWD

Last year was a roller coaster for digital advertising. We saw digital ad spend top $209 billion globally with digital finally overtaking television spend in the process. Challenges like fraud, brand safety and viewability took center stage as marketers demanded a cleaner supply chain.Brands worked to increase the amount of transparency and control they had over their digital spending, augmented reality proved that it’s here to stay, and marketers doubled down on video ads — particularly on ...

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InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

January 10, 2018  •  Ad Exchanger

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps.The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.“Our publishers have been asking for this,” Singhal said. “They want more control rather than the black box they get from most of...

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Retailers Who Put Mobile First this Holiday Season

January 04, 2018  •  Martech Advisor

The data says it all – overwhelmingly, consumers chose to shop on mobile devices this holiday season, with mobile accounting for more than half of all web traffic. Find out which retailers prepared best and the tactics they used to draw in shoppers from their mobile devices according to Martin Berman, VP North America Remarketing, InMobiMarketing strategies during the holiday season have evolved each year to drive foot traffic into stores, but it wasn’t until Cyber Monday began in 2005 that ...

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Data in the New Year: Five Steps for Success in 2018

January 02, 2018  •  Martech Series

The numbers say it all: the big data and business analytics revenue forecast is set to reach $150.8 billion in 2018. This massive industry is growing at a rapid pace and it’s evident that companies understand that making data work is an absolutely necessity for success. However, there’s still a disconnect. We’ve never had this much data available to us – yet, we struggle with what to do with all of the information.Organizations fail when they’re not able to operationalize insights that...

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Tips for Optimizing Mobile Advertising This Holiday Season

December 20, 2017  •  Total Retail

Black Friday has been known as the beginning of the holiday shopping season in the U.S. for more than 65 years. In 2005, the first Cyber Monday took place, and in 2017 we’ll see more shopping on smartphones and tablets than desktop during the holiday season for the first time, according to a study from Adobe.Needless to say, the importance of effective mobile strategies in retail cannot be overstated. Retailers need to leverage mobile to seamlessly blend online and in-store sales. With the hol...

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Five Trends That Will Shape Mobile Adtech in 2018

December 13, 2017  •  Marketing Profs

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.Here are five trends that will be dominating forces come 2018.1. Industry Consolidation: Can't Stop, Won't StopHistory has shown that industry consolidation is a natur...

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Mobile remarketing tips for retailers for the holiday season

November 10, 2017  •  Digital Commerce 360

As more chief marketing officers are being held accountable for driving growth, customer retention is becoming more important than ever. While the focus has traditionally been on customer acquisition, CMOs are being tasked with driving more value from existing customers to increase lifetime value. According to eMarketer, holiday e-commerce sales are estimated to jump 16.6% to a record $923.15 billion in 2017, primarily led by mobile, creating a can’t-miss opportunity for CMO’s to drive growt...

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InMobi Appoints Ravi Krishnaswamy as New Chief Technology Officer

October 26, 2017  •  Martech Advisor

Bengaluru, India: InMobi a mobile advertising platform today announced the appointment of Ravi Krishnaswamy as its Chief Technology Officer. Ravi brings in more than 20 years of enterprise and internet domain experience in strategic technology , focused on developing large scale infrastructure and platforms. Most recently, Ravi was the Senior Vice President of Engineering at Flipkart, responsible for leading the infrastructure and platforms group. Ravi also headed the e-commerce provider’s log...

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12 Inspiring Female Architects in Software and Data!

October 10, 2017  •  MWomen2.0

Hollywood’s Silicon Valley TV show continues the long-established narrative that here in the Silicon Valley, technology / startups equals guys in hoodies / jeans. That’s not always the case; leading ladies who code in Halt and Catch Fire (“the West Wing with computers”) and Mr Robot are worth watching.Here are 12 female architects in software, data and more to inspire the next generation of girl geeks and technical women:Aruna Susarla, Senior Architect, PayPal Aruna cares deeply about pe...

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Top 10 advertising partners for video app ads

September 19, 2017  •  Tune Blog

At our recent conference, Postback, Senior Marketing Manager at Poshmark Esther Hwang said that one of the top things marketers can do is avoid overusing just a few channels.“I think the main challenge that Poshmark faces — and I think a lot of other advertisers face — is finding scale outside [the Facebooks, Twitters, Pinterests, and Snapchats] that’s scalable and comes from a different source,” Hwang said. “Because after a while, the users that you hit are going to start overlappin...

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Top Ad Networks Partner to Fight Ad Fraud with Adjust

September 19, 2017  •  Martech Advisor

Berlin And San Fransisco: Today Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud. New members AdAction, AdColony, AppLift, Aarki, Dynalyst, Fyber, i-mobile, Inmobi, IronSource, Jampp, Liftoff, Nend, Remerge, Vungle and YouAppi join a growing list of platform leaders that have pledged to tackle mob...

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How Game Advertising Is Uniquely Suited For Consumer Engagement

September 19, 2017  •  IAB

Games differ from other forms of entertainment mainly because play requires active participation from consumers. Advertisers and publishers need to keep in mind the unique characteristics of a “lean-in” game experience when deciding on the best integration and media placements. There is a unique opportunity to leverage ad formats which drive both retention for publishers AND awareness and purchase intent for brands. And that’s why the IAB Game Committee, which I am a co-chair of, will be...

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