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How Game Advertising Is Uniquely Suited For Consumer Engagement

September 19, 2017  •  IAB

Games differ from other forms of entertainment mainly because play requires active participation from consumers. Advertisers and publishers need to keep in mind the unique characteristics of a “lean-in” game experience when deciding on the best integration…

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A guide to programmatic in China

September 07, 2017  •  Digiday

China is a hotbed of programmatic activity, with many Chinese investors aggressively acquiring U.S. ad tech firms and Western programmatic players building operations in the country.But the Chinese ad tech landscape is very different from that in America.…

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The Trade Desk tackles in-app viewability measurement with InMobi and Rubicon Project

September 06, 2017  •  VentureBeat

Ad fraud is on everyone’s lips these days.Whether we’re talking about off-screen mobile ads, fake clicks, or viewability issues, the industry is rife with problems. The good news? The industry is — piece by piece — coming together to right these…

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MAXIMIZING YOUR CREATIVITY AND INVESTMENT ON MOBILE

September 01, 2017  •  Ad Age

This webinar will explore theconsumers' mobile user experience and how advertisers can optimize their video advertisements for the mobile device. We will also share what tools marketers need to assimilate their ads for the mobile platform and address…

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Stay Ahead of the Mobile App Marketing Curve

August 31, 2017  •  MKTGinsight

Grab your smartphone and scroll through your Facebook feed or view a few YouTube videos and note the popularity of mobile video ads. They’re seemingly everywhere. In fact, according to mobile ad network InMobi’s “North America State of App Performance…

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Week in Review – What happened in mobile advertising this week

August 25, 2017  •  MobyAffiliates

Let’s start with a very interesting study posted by eMarketer this week. It seems that Facebook may be losing steam to Snapchat and Instagram when it comes to younger users. According to the forecast, Facebook usage among teens is expected to drop 3.4%…

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B2C Marketing: How Wattpad was able to boost in-app video ad completion rates by 98%

August 24, 2017  •  MarketingSherpa

SUMMARY: In a delicate balancing act of keeping audience and advertisers happy, Wattpad boosted in-app video ad completion rates to over 98%. By bringing influential writers into the ad process, the marketing team was able to successfully integrate video…

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Many App Marketers Think Ad Fraud Is a Serious Problem

August 18, 2017  •  eMarketer

Ad fraud is a major concern for the majority of app marketers worldwide, according to a survey conducted by InMobi in July. The poll found that 59% of respondents thought of ad fraud as a serious problem that ad networks needed to address.In addition,…

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Physical Meets Digital in the Future of Retail

August 18, 2017  •  DMNews

At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce. From all sides, the message was clear: The retail customer journey no longer traverses two distinct…

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4 ways AI can supercharge your remarketing strategy

July 31, 2017  •  The Next Web

Remarketing seems deceptively simple. It’s a smart way for brands to reconnect with consumers who may have visited a website, but not necessarily pulled the trigger to make a purchase. It also allows you to position targeted ads to an audience who has…

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Confused by VPAID vs. VAST? There's a Clear Choice in Video Ad Standards

July 27, 2017  •  Ad Age

The two hours a day using video-related apps on their smartphones, and nearly 20% of all media consumption happens within mobile apps.With this in mind, advertisers have shifted their focus to mobile marketing -- creating new platforms, standards and…

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InMobi's On A VAST Adoption Mission

July 21, 2017  •  MediaPost

At least 90% of mobile video is consumed in-app, making viewability, attribution, and measurement hot topics for in-app video.Arun Pattabhiraman, global head of marketing at InMobi, spoke with Digital News Daily about viewability and fraud challenges…

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Tune Aims To Help Marketers Stop Fraud Mid-Flight

July 20, 2017  •  AdExchanger

Fraud fighting takes teamwork.Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to help marketers and ad networks share campaign data and take action on it in real time.“Marketers and their…

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PEOPLE ON THE MOVE

July 16, 2017  •  Chicago Business Journal

Martin manages the North America Remarketing business for InMobi. The remarketing team partners with marketers that are looking to drive long-term success through customer lifetime value, increase ROAS, drive in-app engagement, re-engage users and maximize…

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Consortiums Take On The Duopoly; Pivotal Analyst Downgrades Four Agency Holding Companies

July 11, 2017  •  AdExchanger

A consortium of news publishers spearheaded by the industry trade group News Media Alliance is leading another charge against Google and Facebook. The group includes titans like The New York Times, The Washington Post and The Wall Street Journal, as well…

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Meet The New Chief Growth Officer

July 10, 2017  •  CMO.com

The advent of technologies that enable marketing to demonstrate its impact on the top line are clearly a benefit to both the function and the larger organization. But the ability to connect the dots between marketing efforts and revenue generation has…

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A quiet force that has propped up mobile advertising is suddenly sliding

July 10, 2017  •  Business Insider

For years, game ads - that is, ads that urge people to install the latest mobile game app - have quietly served as the lifeblood of mobile advertising.As more people started playing games on mobile devices in recent years, a growing number of marketers…

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Top 5 ways to improve video engagement

July 05, 2017  •  BizReport

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how to get…

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Expert: Why mobile video is a trend to try now

June 28, 2017  •  BizReport

According to new data, consumers are now spending about 50% more time with connected devices - tablets, smartphones, connected TVs, etc. - than in 2016. And much of that time is spent with mobile video, and that is why more brands need to get comfortable…

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The subtle, invisible AI that Indian unicorns have made a part of consumers’ lives

June 27, 2017  •  Quartz

Everyone’s talking about Artificial Intelligence (AI) and big data in India’s startup ecosystem.Across sectors, startups are seeking out talent with AI expertise to analyse consumer data and offer personalised services to users. Meanwhile, global…

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