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Interview with James Lamberti, VP of Global Research and Marketing at InMobi

July 01, 2010

Olivia: Can you please tell us a bit about your background and which are your biggest markets right now? James: InMobi is the world's largest independent mobile ad network. In May 2010, we served 16.7 Billion impressions to 179 million consumers globally in 108 countries. Our market breakdown for May 2010 by available impressions is as follows:

- Asia Pacific 10 Billion
- Africa 2.3 Billion
- North America 2.0 BIllion
- Europe 1.8 Billion
- Middle East 500 Million
- Biggest market...

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Frisbie Leads InMobi Into US Market

July 01, 2010

Anne Frisbie is confident that five years from now we’re all going to laugh about the relative simplicity of the mobile advertising marketplace. It is after all, dominated by two huge companies. It is still in the nascent phases of creative development. And global brands are just starting to develop their expertise. Not that the new VP & Managing Director, North America of InMobi doesn’t take her job seriously. Frisbie is experienced enough to know that there is still plenty of room t...

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InMobi Launches $2 Million Mobile Advertising Developer Fund

June 17, 2010

Yesterday I wrote about InMobi’s bold plan to grab mobile advertising market share while the getting is good. Apple and Google are distracted in an ugly turf war over iPhone/iPad advertising; meanwhile, InMobi, one of the largest international mobile advertising networks and backed with U.S. venture capital, is just starting to make inroads into the U.S. They soft launched in the U.S. earlier this year, and turned things on formally a couple of weeks ago. Today they’re announcing a $2 mil...

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Mobile advertisers go wide to compete with iAd

April 19, 2010

Apple's new iAd platform has brought more attention to mobile advertising, which can only benefit other players in the industry including other mobile OSes, say competing mobile advertising networks. According to James Lamberti, global vice president of research and marketing of mobile ad network, inMobi, Apple will likely lead the iPhone mobile ad scene, given the weight the company is throwing behind the iAd platform. However, for app developers to maximize the advertising opportunity in...

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InMobi Bets On Developing World Advertising

March 10, 2010

Naveen, your company began with a strong focus on the Indian market. Can you tell us about the basic structure of that market? In fact there are 2 distinct sets of users in the Indian market. The first segment uses the mobile as a “snacking device”. They have other ways to access the internet at home or work, and the phone is a secondary means. The second segment is the one that I think is more important. These are people whose first access to the internet is through mobile. The mobile is...

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James Lamberti of InMobi talks to www.mobiledeveloper.tv

February 26, 2010

If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (7.5 billion mobile ad requests a month, 170+ million user reach), InMobi is the biggest mobile marketing giant that you’ve never heard of. If you’re into mobile applications (or websites) in any way, you should definitely check out the range of services InMobi are offering to help developers monetise their properties. We bumped into James Lamberti, their newly ap...

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Mobile phones will become substitute for credit cards

February 24, 2010

Naveen Tewari talks to Akin Naphtal from Mobile World about the future of Mobile as well as what InMobi has in store ahead. While he predicts mPayments to be the next big wave, he also strongly believes in InMobi continuing to be the world’s leading independent ad network. Read on to see how he predicts the future would unfurl. Mobile phones will become substitute for credit cards

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Game Is Getting Bigger For Mobile Ad Firm InMobi

January 21, 2010

KPCB and Sherpalo Ventures buy more stake in InMobi while early investors Mumbai Angels exit with double-digit returns. Bangalore-based Inmobi (formerly mKhoj), a mobile advertising network startup, that not only changed its name but its entire business model in its three-year existence, has actually ended up rewriting its destiny. The risk of altering the business course has paid off for Naveen Tewari (in pic), the co-founder and CEO of Inmobi, which operates in a space that has seen some...

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Will 2010 prove to be the year of the mobile?

January 20, 2010

The Mobile Marketing industry made strides in 2009. But will a rise in mobile internet users translate to an increase in confidence among marketers? asks Media magazine. Emmanuel Allix from InMobi believes that 2010 could indeed be the year of mobile advertising and goes on to tell his predictions for the year ahead. Will 2010 prove to be the year of the mobile?

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The “InMobi” Story

December 14, 2009

Web startup companies are synonymous with the Silicon Valley due to the trend that has been set over the past decade. This is understandably so, with companies like Google, Cisco, Intel, Sun and a lot other renowned multi-billion dollar companies emerging from the Valley. So, do all successful internet based product companies emerge out of here or is this just an assumption? InMobi is one of the world’s fastest growing mobile advertising networks that has emerged out of India and has proven...

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Mobile Ad Network InMobi Turns Profitable, Eyes Expansion In U.S.

December 03, 2009

In August, we covered mobile ad network InMobi, which has been performing very well in the Asia and Africa and beginning to expand to Europe. My colleague Robin Wauters wrote that while InMobi was seeing success in some global markets, traction in Europe is key for the ad network to really take off. Four months later, InMobi is now profitable and seeing a fair amount of growth in Europe and  America. Asia, where the ad network had a stronghold, currently employs the highest number of ad impr...

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Kero Mobile AppStore Enabled InMobi Mobile Ads

November 27, 2009

Today we integrated mobile ads from InMobi into Kero Mobile AppStore application platform. Mobile ads are showed during the display of mobile application lists and in some applications accessible via Kero Mobile AppStore such as the City Twitts applications. About Biskero Biskero provides “Kero Mobile the next generation service oriented mobile AppStore. Kero Mobile allows mobile users to access mobile applications, games, media, music, social networking communities, news, sport news, bl...

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In Praise of Apps

November 04, 2009

Amit Gupta, Co-founder and Head of Business Development of mobile ad network InMobi, pays homage to the power, and advertising potential, of mobile applications Mobile applications are a fast growing area in the mobile ecosystem, and are a hot topic in most industry forums these days. Due to their unique format and captive audience, they offer a huge potential for mobile marketing and advertising. In fact, it has become one of the preferred modes of mobile advertising for many brands and agen...

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InMobi Chases Mobile Momentum in U.S.

November 03, 2009

PALO ALTO, Calif. – Mobile advertising company InMobi has found good success in India, but now the company is increasingly turning its efforts toward the United States, seeing it as the market from which much of the world's mobile Web content comes. The Bangalore-based company provides a mobile ad network that helps its customers collect ad revenue through the traffic to their mobile Web sites. It's a game that has been proven successful by giants such as Google and InMobi has spread through ...

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The Ads on Your Mobile

October 09, 2009

They are young. They are all batchmates from IIT and they think they are on to something truly big – ads on mobile Internet. Meet mKhoj and its founders – Naveen Tewari, Amit Gupta and Abhay Singhal. What made them jump into it? In the late 1990s, the Internet was spreading rapidly and there was money to be made in developing sites that dominated the Internet such as Yahoo! and Google. The threesome wondered what opportunities India would offer in this space. The most significant revolution ...

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InMobi & Mobile Advertising: Interview With InMobi CEO

October 07, 2009

How is InMobi different from its competitors? Instead of focusing on being different we’d much rather focus on doing things better. What has helped us grow to this point is our focus on solving real customer needs and our value proposition to our partners. InMobi has consistently focused on providing higher quality and monetization levels for our publishers and greater return-on-investment (ROI) for advertisers, many of whom are trying the mobile internet medium for the first time, or for t...

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Going Global: A World Beyond The App

October 07, 2009

One of the areas that gets short shrift during this era of app-mania is the global mobile market where literally billions of users wait to be addressed on phones that never saw a downloadable program. One media buyer once joked to me that every mobile ad network in the U.S. seems to have the same metrics. "They will all tell you about the one billion ads they serve every month," he told me. "It is the same statistic." How about another statistic. "We serve over 5 billion ads per month," claim...

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U.S. brands see potential in targeting international consumers via mobile

September 23, 2009

NEW YORK — Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users. Anne Frisbie, Palo Alto-based head of North Americas at InMobi, shared campaign results at the digiday: Mobile conference yesterday at the W Hotel in New York. Typically the types of clients InMobi works with market to consumers via television spots or in-store kiosks, but now many are leveraging the mobile platform. “There...

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Aircel Pocket Internet Initiative Drives Leap in Network Traffic

August 26, 2009

Aircel introduced the new Pocket Internet cards in June 2009 which offer unlimited browsing on mobile phones at affordable prices. Other than GPRS, the cards offer additional goodies like unlimited song shuffle on dialer tunes to free games and wallpapers. Aircel Pocket Internet features include “Take your friends along on the go”, “Chat with friends”, “Share pictures”, and lots more. What we think: A right step at the right time. In India, the mobile internet has seen explosive...

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InMobi Launches Services in Europe

August 26, 2009

InMobi is growing. The last month has been eventful in several ways. Our network traffic has grown to over 2.5 billion impressions and we recently entered Europe. That’s two milestones we had set for ourselves, achieved in the same month. We never really announced our entry in Australia, but now we are officially launched in Western Europe. To begin with, InMobi’s services will be available in UK, France, Germany, Italy & Spain. The expansion into new continents has been spurred by InMob...

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