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Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe

August 05, 2009

Global mobile advertising network operator mKhoj shall henceforth be known under the name InMobi, which is infinitely easier to pronounce in the Western world. The company felt the rebranding was necessary given that it will be shifting more of its focus to Western Europe - where its services are currently already live in the UK, France, Italy, Germany and Spain - after gaining sufficient scale on the Asian and African mobile markets. The startup is certainly performing pretty well in a very ...

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Another Feather in the Cap for InMobi

July 31, 2009

InMobi, formerly mKhoj, is not only rebranding itself, but also extending this new form to its technology offerings as well. The new ad code that has been launched to provide with greater benefits is creating the buzz among publishers looking to monetize their mobile property. An excerpt from InMobi: “With V2, publishers are now given the flexibility of specifying additional demographic and targeting parameters while contacting InMobi network. This will greatly improve the relevance of the...

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Focus on Indonesia

May 18, 2009

Indonesia has been in the mobile advertising limelight in the recent past. The wireless user base in Indonesia recently crossed the 100 million subscriber mark, and is expected to grow to 146 million by the end of 2010. With this growth, Indonesia is set to become the third largest mobile market, after China and India. Insights into the region show that the demographics of Indonesia is a key contributor to mobile’s strong uptake in the region. Young people below the age of 27, who form ove...

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Strategies and tactics for entering the mobile fray in China – with InMobi’s Piyush Shah

December 13, 1901

It was only a matter of time before China became the world's largest mobile market. Now it can't be ignored. This year it surpassed the United States for iOS and Android activations and will soon hit over 500 million smartphones according to InMobi The numbers are staggering and as a mobile entrepreneur or business looking to bring new revenue in through mobile, China needs to be on your (very) short list of places to be. The challenges are many but the barriers have been dropping at an in...

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