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How Outside Marketers Succeed in China

February 23, 2017  •  ​MarTech blog (US)

In 2016, China was one of the most complex, fascinating and digitally connected markets in the world, but as the world continues to connect virtually, opportunities in China may become more accessible for international companies. App Annie recently released a report on mobile momentum, highlighting China as one of the largest drivers of growth in app store revenue. Meanwhile, The Cyberspace Administration of China has ordered that app stores must register with the government to more closely moni...

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InMobi Debuts Advanced Suite of Mobile Video Ad Solutions for Europe

February 22, 2017

Global mobile advertising platform InMobi is introducing a suite of advanced mobile video ad solutions in Europe.Included are innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed, and in-stream videos.“Having invested in video technology for more than four years, InMobi’s new platform combines cutting edge video creatives with deep learning based optimization algorithms, to deliver the best results for bran...

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InMobi launches range of advanced mobile video advertising solutions

February 21, 2017  •  Moby Affiliates (US)

Mobile advertising and discovery platform, InMobi, just rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos.As TV seems to be moving to mobile and smartphones become the primary screens for many users, video ads are a good opportunity for brands to engage with users.ZenithOptimedia recently found that mobile ...

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InMobi Partners With Adsquare On In-App Audience Targeting Solutions

February 08, 2017  •  MediaPost (US)

Mobile ad platform InMobi on Wednesday said it’s partnering with mobile data exchange adsquare to create a suite of in-app audience targeting solutions for advertisers in Europe, offering brands access to InMobi’s global mobile consumer profiles. The suite includes multiple data sources like TomTom, Mastercard, and Acxiom designed to enable brands to achieve even more reach.Read the original article here.

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InMobi Partners with Adsquare for In-app Audience Targeting

February 08, 2017  •  Mobile Marketing Magazine (UK)

Global mobile advertising and discovery platform InMobi has partnered with Adsquare, a mobile data exchange, to create a suite of in-app audience targeting solutions for brand advertisers in Europe.The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles and aims to enable marketers to leverage a more in-depth set of audience insights – such as age, gender, and household composition – both on the InMobi network and the InMobi exchange at ‘unparalleled...

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The Road Ahead: Mobile Marketing Resolutions That Industry Leaders Should Keep

February 02, 2017  •  Adotas (US)

Last year was a spectacular year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430 percent since 2013, and with more than 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71 percent of all digital spend (and 32 percent of all media) by 2020.Read the original article here.

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Bringing Mobile Shopping Discovery to Life With Remarketing

January 10, 2017  •  ​Total Retail (US)

As a self-proclaimed fashion enthusiast, Ben spends considerable time using apps on his phone. Switching from one app to another, Ben constantly longs for that moment of serendipity — profusely exploring thousands of fashion catalogs daily until that one product sparks his interest. Unlike the transactional nature of intent-based buying, where a user has a linear experience from selection to purchase, discovery shopping for the Ben of today’s world is a nonlinear process and can appear as a ...

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Ad Trade Groups Push for Standardized Mobile Viewability Metrics

January 06, 2017  •  ​Wall Street Journal (US)

A pair of top advertising trade groups are urging publishers to consider adopting a uniform means of tracking whether ads can be seen in their mobile apps.Ad buyers are hoping the move may spur the likes of Goo`gle and Facebook , FB 0.12% which dominate digital advertising, to eventually come on board. Read the original article here.

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A Look Ahead: What’s In Store For Mobile Games In 2017

January 04, 2017  •  [a]list daily (US)

Mobile gaming had a spectacular year in 2016 with the release of Pokémon GO, Clash Royale and others that brought the industry to a new level. Now the industry is poised to have another amazing year, with Apple’s subscription policies and technologies such as mobile VR poised to make big impacts. [a]listdaily speaks to a panel of industry insiders and experts to find out what big changes might be ahead for mobile in 2017.Read the original article here.

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Viewability Standards Can’t Become A Whipping Post For Mobile: InMobi Boss

April 26, 2016  •  B&T Magazine

InMobi’s Australian chief Jon White has sounded a clarion call to the mobile advertising industry saying that as a united body it needed to stand up and defend itself from being held to a higher standard than other media on viewability. Speaking at Rubicon Project’s Australia Marketplace Summit earlier this month (and previously reported in B&T), White drew on his 25 years of media agency experience to assert his view that simply because mobile could be measured more effectively, didn’t me...

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Naveen Tewari Spills the Beans on How InMobi Retains Top Talent

March 09, 2016  •  YourStory

InMobi has found itself amidst a swirl of rumours in recent months ranging from money troubles to being an acquisition target. While it remains to be seen how India’s first startup Unicorn will evolve on the business front, it is also true that it has built an enviable people organisation. InMobi has seen some of its top talents leave in the past few years, but the churn is much less compared to some of its peers like Flipkart. This, the company and HR experts say, is due to a set of policies ...

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Why Did Inmobi Succeed? It Did Things Differently to Compete, Explains CEO Naveen Tewari

March 07, 2016  •  FirstPost

When you are surrounded by elders and relatives who excel in their chosen careers, chances are that you tend to soak in the atmosphere and prove to yourself that you are no better than them. Naveen Tewari, Founder and CEO, InMobi, emulated his family's academic achievements by focussing on studies during his school and college years. At Indian Institute of Technology (IIT) Kanpur, he realised, “There is more to life than getting good scores in studies,” he says, looking back on his student d...

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Survey: Only 6% Of App Developers Are Women

February 27, 2016  •  Arc Applause

The mobile ecosystem is diverse and filled with creative minds who are passionate about apps. An average person probably pictures app developers as mysterious individuals hunched over a keyboard feverishly writing code … code that has the power to run our lives.The average person may have a set image of app developers in their mind, but the truth is more mundane. App developers are just like everybody else. They come in all shapes and sizes, cover a variety of ages and want to make money. And ...

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Report: Windows Phone app developers gross twice as much as their Android counterparts

February 27, 2016  •  Phone Arena

More than 1000 developers were surveyed for InMobi’s State of Mobile App Developers 2016 report. And if you're sitting down, we'd like to pass along the results of the survey. The average Windows Phone developer made more than twice what the average Android code jockey grossed in a month. Shocked? There's more. That same average Windows Phone developer took in 50% more than the average iOS developer.Despite those numbers, 86% of the developers wrote for Android, 56% for iOS and just 21% did th...

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InMobi CEO, Naveen Tewari in Fortune India’s 40 under 40 List

February 25, 2016  •  Fortune India

Naveen Tewari, Founder and CEO of InMobi, has been featured in Fortune India Magazine’s 40 under 40 – The Classics list for the year 2015. Fortune India highlights that Naveen has successfully built a strong product technology culture at InMobi as well as hired and retained global talent. As an angel investor, Naveen has also backed start-ups such as NestAway Technologies and Mettl. Fortune India’s 40 under 40 – The Classics list features several successful entrepreneurs and leaders from...

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MWC 2016: The Future Of Apps Is The Mobile Web, The Future Of The Mobile Web Is Apps

February 22, 2016  •  Ad Exchanger

The debate over which will prevail – native apps or the mobile web – is moot.The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads.“We’re going to see less disparity between the mobile web and what we know as apps,” said Jim Schinella, chief business officer at Fyber. “It’s a natural evolution. Innovation will always go to the heart of where there’s fri...

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InMobi is on Fast Company’s ‘The Most Innovative Companies of 2016’ list

February 17, 2016  •  Fast Company

We're proud and happy to be named No.15 on Fast Company's list of The World’s Most Innovative Companies for 2016, and ranked No.1 in the Top 10 Most Innovative Companies in India.

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New Mobile App Developers Report Reveals Today’s Top Mobile Ad Formats, Revenue Models and More

February 15, 2016  •  MAW - Mobile Advertising Watch

What’s the latest in the world of mobile app development? A just released report from the InMobi Insights team — State of Mobile App Developers 2016 — tells the whole story.InMobi surveyed more than 1,000 respondents across 155 countries to unearth the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice, revenue models, and mobile ad network preferences.For instance, when it comes to top platforms, 86 percent use Android, 57 percent work with iOS, 2...

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5 Ways To Win Their Heart This Valentine’s Day

February 11, 2016  •  Buzz Feed

If you want attention from your loved one on Valentine’s Day - you may need to hijack their phone.Access the infographic here to explore the 5 ways to win consumer's heart this Valentine’s Day

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Courting Your Consumer This Valentine’s Day

February 11, 2016  •  MultiChannel Merchant

This year, Valentine’s Day is estimated at $19.7 million of which mobile-driven spending will be $6.9 billion. In the days prior to Valentine’s Day, there is a 100% increase in app installs, and a 70% increase in app usage as men and women scramble for gift ideas. The infographic by InMobi, highlights various ways retailers can court their customer for Valentine’s Day.See the infographic here

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