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Do consumers always know what they want to buy?

February 10, 2016  •  Mobile Marketer

Mobile is now the gateway to consumer experiences in the real world. As consumers consciously integrate mobile into their lives, they are able to demand experiences and purchase any item, regardless of location, in a moment of need. Forrester Research calls this the mobile mind shift. Retailers have responded to this reality with mobile applications and mobile Web sites that enable intent shopping, either through search that often leads to a filtered selection of products.Can commerce be driven ...

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Mobile Giants Unite for Powerful ‘Exchange’

February 09, 2016  •  Mobile Marketing Watch

Factual announced in recent days an expansion of its current partnership with InMobi to include the release of their location-based audience data within private marketplace (PMP) environments on InMobi Exchange (IX), powered by Rubicon Project. This endeavor is emblematic of the growing trend in data-driven advertising, the rise of private marketplaces. PMPs provide ad buyers with a customizable environment where both premium inventory and audiences are available for purchase via programmatic bu...

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The 10 things in advertising you need to know today

February 08, 2016  •  Business Insider

Good morning. Here's everything you need to know in the world of advertising today.1. Here are all the ads that ran during the Super Bowl. We've got all the national ads, in the order they aired.2. These were the five best Super Bowl 50 best ads. In our opinion.3. And these were the five worst. "Diarrhea" is a word you'd rather not see at the Super Bowl.4. The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game. Esurance bet instead on a pre-game slo...

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This ad tech CEO started paying all staff 100% bonuses - and it's helping the company attract top talent away from Facebook and Google

February 06, 2016  •  Business Insider

"InMobi pays 100% bonuses because quarterly performance reviews breed mediocrity", Naveen Tewari explains that around three-to-four years ago, the company realized it would only succeed if its culture was designed to nurture innovation. To do that, InMobi needed to hire people it could trust and give them the freedom they require to create new products. That kind of freedom, Tewari said, is usually expected at companies based in Silicon Valley - but in marketplaces like India, those cultures hav...

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We Are in China, Taking on the Chinese, Says India's InMobi

February 03, 2016  •  NDTV

"If your dreams are too scary to be spoken out aloud, it proves you are onto something big," said Abhay Singhal, co-founder of mobile ad company Inmobi, one of the six startups named NDTV's Indian of the Year. And the achievement he is most proud of ; taking on China in the Chinese market.Watch the video here.

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Mobile – Not Just a Trend, but the Unifying Norm for Retailer Success in 2016

January 27, 2016  •  Fourth Source

In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarming man on the moon, Mog’s adorable Christmas calamity for Sainsbury’s, and Harvey Nichols’ unmistakable #GiftFace, UK retailers have been busy prepping for the year ahead, with good reason.Mobile First In 2016, traditional retailers who haven’t embraced mobile could see their business star...

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What Consumers Need To Shop, Not Buy, On Mobile

January 25, 2016  •  Retail TouchPoints.

Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mobile shopping apps seem to be the way to a consumer’s mind, heart and wallet. Consumers now have powerful search engines and extensive mobile stores at their fingertips, with seemingly infinite selections of products. When a consumer wants to buy a new pair of headphones, or a limited-edition watch, th...

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Exclusive: Founder-CEO, InMobi, Naveen Tewari Unplugged!

January 21, 2016  •  Business Insider

He was in one of the panel discussions at the Startup Standup India event, and held nothing back. This 38-year-old stood out as he called a spade a spade, and we knew we had our man. Few days later, after the hullaballoo of Modi's startup event faded, we chatted up a storm with this Indian entrepreneur, and it was about startups, VCs and the Bubble!Read the full interview here.

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An Interview with InMobi's Anshul Srivastava Reveals Her Perspective as a Female Developer

January 19, 2016  •  App Developer Magazine

We recently visited with Anshul Srivastava who is a senior software engineer at InMobi, to get her perspective on app development. Anshul Srivastava joined InMobi 2012 and has helped build and implement algorithms for the programmatic unified marketplace.Anshul has also built an Android app called 'Paintastic' under her developer alias 'Creativity Unlimited' which recently passed 100k downloads across 150 countries, with an overall rating of 4.0 in the Google Playstore. Anshul holds an integrate...

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A day in the life of a female developer

December 22, 2015  •  Develop

InMobi data architect Amareshwari Sriramadasu shares her experiencesI love coding and debugging. There’s a sentence I never thought I’d say.When I was a kid, I never sought out to become a developer, but with my Bachelor’s degree in computer science and engineering, and a Masters in engineering, specialising in Internet sciences, I guess I chose my own career path without knowing.I grew up in India and my father was a postman in our village, while my mother was a stay-at-home-mum. I’m th...

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The Office at INMOBI

December 01, 2015  •  The Muse

What InMobi DoesInMobi’s mission is to transform advertising into useful moments of discovery for mobile users around the globe. With a billion users each month, coverage in over 200 countries and regions, and partners such as SoftBank and Kleiner Perkins Caufield & Byers, the company has garnered an outstanding reputation and special recognition from the MIT Technology Review—making it poised to revolutionize the mobile ecosystem.Home Away From HomeEmployees at InMobi enjoy each other and t...

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India's InMobi Is Giving Facebook And Google A Run For Their Money

November 26, 2015  •  Forbes

Mobile advertising has been one of the fastest growing new industries since its very recent inception – and today one of the world’s largest players is India’s InMobi, giving Facebook and Google a run for their money, as they tackle the global mobile market from their very colorful home emerging market base.“The mobile advertising play started about seven years ago,” says InMobi co-founder and CEO Naveen Tewari, “people could predict there were going to be a lot of mobile phones – ...

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India's global ad giant taking on Google and Facebook

October 20, 2015  •  BBC

"I am a very proud Indian and I want to see our country succeed," says Naveen Tewari, chief executive of mobile advertising giant InMobi."I thought if I could do something from here that can be successful, maybe I'll have a small role in creating great companies out of India that can compete with the iconic companies in Silicon Valley."It's fair to say that eight years after starting the company with three co-graduates from the prestigious Indian Institute of Technology, Kanpur, Mr Tewari has do...

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Miip stitches your past experiences, relates it to the current context and predicts the future, says Mohit Saxena, CTO, InMobi

October 19, 2015  •  YourStory

“When we first went to consumers telling what we do, people asked us if we were the ones sending spam messages on their phones,” says Mohit Saxena, CTO and Co-founder, InMobi. It took the team time to explain that they were in the mobile web and apps segment. Advertising, however, Mohit adds, was about ROI and understanding what the advertiser was expecting.With time, Google, Facebook, and other big names started entering the fray making the space more visible. Mohit says that at one point i...

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Breakfast with BS: Abhay Singhal & Naveen Tewari

October 09, 2015  •  Business Standard

Over mini idlis, chutney podi and masala dosa in their office cafeteria, Naveen Tewari and Abhay Singhal tell Rahul Jacob what it takes to target advertising better and to bind people to an organisationAbout an hour before I actually meet Naveen Tewari, CEO of InMobi, I am at his desk trying not to look at what seem like notes for a strategy meeting scribbled on top of it. Bengaluru’s rush hour traffic is so erratic that I have arrived an hour before our 9 am breakfast. The head of marketing f...

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Twitter, InMobi Embrace New Stripe Mobile E-Commerce Tool

September 15, 2015  •  Bloomberg

Stripe Inc., the online-payments processor, unveiled a tool to simplify mobile e-commerce for stores and software applications developers.Twitter Inc. said it’s adopting Stripe’s offering, called Relay, to make it easier to buy products from a link in a tweet. InMobi, a mobile-advertising company, and SAP SE’s e-commerce software unit Hybris also said they are integrating their services with the San Francisco-based startup’s product.Stripe was valued at $5 billion in July, after a fundin...

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Inmobi, Stripe, Alipay & Paytm to enable payments over Miip

September 09, 2015  •  Meidanama

Mobile ad network Inmobi has partnered with payment companies Stripe, Alipay and Paytm to enable payments over its advertising discovery platform Miip. In conversation with MediaNama, Supriya Goswami, head of marketing for India and South East Asia, said that Stripe will be handling payments in the United States, Alipay in China and Paytm in India.Earlier in August, InMobi tied up with Amazon India, Paytm and other marketplaces to launch Miip. Think of Miip as cross between Clippy, the paper cli...

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Never be afraid of taking risks in life, says InMobi co-founder CEO Naveen Tewari

September 09, 2015  •  Economic Times

Naveen Tewari is the Co-Founder and Chief Executive Officer of InMobi Technologies Private Limited. In the year 2007, He established the performance based mobile ad network which is backed by Softbank and Kleiner Perkins Caufields and Byers. Though InMobi was founded in Bangalore, today its offices are established in several other countries. Naveen Tewari obtained a degree of Bachelor of Technology in Mechanical Engineering from Indian Institute of Technology, Kanpur. After that he completed his...

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The Successful Indian Tech Companies You’ve Probably Never Heard Of

September 03, 2015  •  The Wall Street Journal

The lofty valuations of India’s consumer-focused startups like Flipkart and Snapdeal have gotten a lot of limelight lately, but the country’s up and coming software product technology firms are also growing rapidly, says iSpirt Foundation, a Bangalore-based technology lobby group.An index capturing the 30 most-valuable Indian software product-makers has risen by 28% in eight months since Oct. 30, a report released by iSpirt, which puts together the index, said Thursday.These companies, as es...

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InMobi’s Miip may be more important to India than Sundar Pichai

September 01, 2015  •  Livemint

Isn’t it strange that we were obsessed with happenings at Google while the really momentous news of the coming of age of a serious desi challenger got lost in the noise?Sundar Pichai and GoogleNews of Sundar Pichai’s ascension to the Google throne hogged media headlines for almost a week.While I could understand the excitement instigated by the front page of Dainik Bhaskar in a young tier-II and tier-III city audience for whom a compensation of Rs.300+ crore would seem out of this world (how...

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