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Four Mobile Marketing Trends That Made a Big Impact in 2016
Published on February 24, 2017 • MarTech Advisor (US)
Arun Pattabhiraman, VP & Global Head of Marketing, InMobi reflects on what worked well, and not so well, in the past year and how the learnings can be implemented into marketers’ and advertisers’ 2017 strategies
eMarketer predicted that 2016 mobile ad spend would top $100 billion for the first time, with 51 percent of the total digital ad market. In early December, Gartner confirmed these predictions with its annual CMO Spend Survey, sharing that 65 percent of marketing leaders plan to increase their digital advertising spend in 2017. Such a drastic industry shift requires a need for rapid innovation. Below are the top four trends in 2016 that accounted for the growth in mobile advertising.