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InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Published on February 23, 2017 • Media Post (US)
Mobile advertising company InMobi on Thursday said it's partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps.
InMobi used a variety of different ad placements to enhance the apps’ monetization, including video, interstitial, banner and floating banner ads.
According to InMobi, with its “blockbuster app store games,” Nextwave Multimedia saw a 100% lift in revenue and 40% higher fill rates across the globe. The major apps monetized by the partnership were: World Cricket Championship 2, World Cricket Championship, Real Carrom and Beach Cricket.