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It took InMobi 10 years to make a profit, and it doesn’t want other unicorns to wait that long

Published on April 07, 2017

The mobile advertising platform’s hiring and firing practices drew scrutiny. Worryingly, investors have kept a distance—its last funding round was in 2011—and some of its biggest bets didn’t pay off. For instance, its 2015 launch of Miip, which engaged users by suggesting products to buy across apps, was discontinued within a year, eroding the company’s confidence. Also, in 2016, several mid- and top-level employees also deserted the company.

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